OHLTHAVER & List, one of Namibia’s most established and oldest business groups, has launched a brand overhaul as it sets its sights on a N$2.5 billion earnings target under its Vision 2029 strategy.
The rebrand marks one of the most significant visual and structural transformations in the organisation’s more than 100-year history, introducing an unified identity built around the principle of “One OL”.
At the official announcement, executive chairman Sven Thieme said the transformation was the result of years of deliberate internal change.
“The identity reset follows several years of deliberate internal transformation, built on the core characteristics of our OL Persona Authentic, caring and passionate, which guide the way the organisation shows up in every interaction, every decision and every experience it creates for its people, its customers and its communities,” Thieme said.
The group said the rebrand underpins its Vision 2029 roadmap, which targets industry-standard returns across all operating companies, N$2.5 billion in EBIT, and an OL Persona score above 85%.
It also aims to place OL among the Top 10 Great Places to Work globally.
ALL NEW … OL chief financial officer Theresa Weitz, executive chairperson and chief executive Sven Thieme, chief human capital officer Terence Makari and chief experience officer Franziska Rüeck at the unveiling of the company’s new logo on Wednesday.
