The Namibia Tourism Board (NTB) has officially joined forces with Project Never Walk Alone as a strategic partner for the Restoration Concert 4.0.
The event is scheduled for 31 October at the Dr Hage Geingob Stadium in Windhoek.
This year’s gathering aims to double its previous attendance figure from 10 000 to 20 000 attendees, drawing worshippers, families and music enthusiasts from across the nation and beyond.
Speaking at the launch event, Restoration group member Hilma Petrus reflected on the core mandate of the annual concert series.
“It is a gathering of worship, gratitude, healing and renewal, a space where everyone is welcome. It reminds us that even through life’s struggles, God restores and renews our strength. We never have to walk this journey alone,” Petrus said.
Beyond its spiritual focus, the fourth edition marks a strategic push to integrate local creative industries into the broader national tourism strategy.
NTB marketing executive director Charmaine Matheus emphasises the necessity of diversifying Namibia’s destination appeal beyond traditional safari circuits.
“Gone are the days where we need to think tourism is just people coming in, spending time in Etosha and leaving,” Matheus says.
“Events like this help us showcase our platforms, our venues, our service providers and our local artists. It demonstrates that Namibia is fully equipped to host world-class gatherings.”
