SPANISH second-tier side Club Deportivo (CD) Leganés will have ‘Malawi, The Warm Heart of Africa’ emblazoned on the front of its first team’s kits for upcoming matches, as part of a partnership with the southern African country.
The country’s logo will also be displayed on the club’s media platforms – both physical and digital – in a bid to promote tourism to Malawi and raise awareness of the country among the sport community.
It also marks the first step in a long-term commitment by CD Leganés and its Africa partner Rainbow Sports Global to invest in and develop the sport ecosystem in Malawi.
The partnership was officially launched on Sunday before Leganés faced Levante UD at home. “We are thrilled to announce this partnership with the Malawi government,” said Jeff Luhnow, the Leganés president.
Both parties are dedicated to working together to develop and promote sport in the country, with plans to invest significant resources into the development of local athletes and sporting infrastructure. “This partnership represents a significant step in our long-term strategy to invest in and develop the sport in Malawi, while also promoting tourism,” Luhnow said.
“We are dedicated to working together with our partners to achieve our goals and contribute to the growth and development of sport in Malawi.”
Malawi’s tourism, culture and wildlife minister, Michael Usi, commended the partnership.
“I believe this partnership will go a long way in enhancing Malawi as a tourism destination, not only in Spain, but also the rest of the world.
“This partnership also presents an opportunity for Club Deportivo Leganés to grow its fan base, not only in Malawi, but also the entire southern and eastern African region of which the population is dominated by avid football lovers,” Usi said. James Woods, a partner and director at Rainbow Sports Global, said: “This partnership is a great opportunity for us to invest in the development of football and other sport in Malawi. We are committed to a long-term strategy of developing the sport ecosystem in Malawi, and this partnership is just the beginning.” -APO
