Award-winning musician TopCheri has announced the release date of her fifth album, ‘Mother’ while also revealing an endorsement deal with Autohaus Namibia.
Speaking to her manager Mepani M, she says the album is ready to hit the market after TopCheri worked tirelessly to perfect the project.
The album will be released tomorrow and features artists such as Manxebe, Tate Buti, Sesfikili, Phatboy Lutor, Skrypt and 80s Vocal.
“She also worked with three producers, Mr Andrew on the Beat, Mr Glo and Champion League DJz,” Mepani M says.
TopCheri also recently announced an endorsement deal between her and Autohaus, in which she receives a brand new Polo from the car dealership.
Mepani M says the partnership signifies recognition and support from a big brand, which can bring financial benefits, increased visibility and potential opportunities for collaboration with other brands.
“This opportunity came about through a collaborative effort between TopCheri and Autohaus Windhoek, with both parties recognising the potential for this partnership to inspire and motivate others.
“Autohaus Windhoek’s decision to provide a car to TopCheri aligns with their mission to support and encourage individuals who are taking their first steps into the workforce or higher education and parents that are able to buy vehicles for their children,” she adds.
On whether there are any plans for an official album launch, Mepani M says the team is currently too swamped and their schedule does not allow for it.
“We have a media press week from TV to radio and newspapers, though.”
Mepani M says to attract corporate investment, artists should learn from their peers to build a strong personal brand, maintain professionalism, deliver high-quality work and demonstrate a strong work ethic.
“Networking and building relationships with industry professionals and businesses can also be crucial, she says.
TopCheri is also gearing up for her kiddies concert on 9 December.
Stay informed with The Namibian – your source for credible journalism. Get in-depth reporting and opinions for only N$85 a month. Invest in journalism, invest in democracy –