The budget for the second MTC Branding and Marketing Indaba increased to N$4.6 million, up from between N$4.4 million and N$4.5 million last year.
This was mainly due to the introduction of the Excellence Awards.
Mobile Telecommunications Limited (MTC) spokesperson Erasmus Nekundi on Monday said the three-day event included the Excellence Awards, with prize money amounting to N$20 000 per category, along with trophies.
In addition, the number of delegates to the 2026 event increased to 400 from 300 last year.
The indaba featured a range of presentations and guest speakers.
The Excellence Awards attracted 109 entries, with 44 shortlisted as nominees.
Most categories featured three nominees, while the best TV commercial of the year category had two.
Nekundi added that “the N$4.6-million budget covered all aspects of the event, including lighting, two venues, local and international speakers, the gala dinner and entertainment.”
Participants and speakers were drawn from several African countries, including Malawi, Zambia, Kenya, Ghana, South Africa and Rwanda.
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