The moment that lit up the MTC Content Creator Awards, held at the Windhoek Country Club last week Saturday, came when twin sisters Liselle and Lisette So-oabes, the powerhouse duo known as the Twinfluencers, were awarded the main award of the event.
The award came with a career-defining prize: a 12-episode TV show deal with One Africa.
Backstage, the sisters reflected on the journey that brought them to that moment.
The award represents years marked by trial, learning curves, being overlooked, late-night editing sessions and a deep belief that Namibian creators deserve to be seen and taken seriously, they said.
“Our story began in 2013 with one phone, matching outfits and audacity. There was no digital blueprint for Namibian creators, no influencer economy, no workshops, no brand playbooks. But we showed up anyway,” the sisters said.
“We taught ourselves everything: editing, scripting, shooting, pitching. What made it easier was our twin bond, which made our workflow natural, with one leading creatively and the other steering strategy, a balance that shaped our brand from day one.”
Lisette and Liselle’s rise wasn’t sudden. It was built on authenticity and consistency.
People connected not only to their videos but also to the journey behind them: two sisters from Gobabis who started where they were, with what they had. As their content evolved, their audience grew alongside them.
“Our turning point came in the unlikeliest season, the Covid-19 pandemic. While industries paused, we accelerated,” Liselle added.
With the world spending more time online, they leaned into their creativity and opportunities. They collaborated with lodges, tourism companies, local businesses and even international brands. What could have been a setback became the season that defined their upward trajectory.
But their journey has never been without challenges. They were building a career in a country where “content creator” was once synonymous with “unemployed but online”.
They said they were underestimated, overlooked and sometimes dismissed entirely. Add to that the fact that they live in two different towns (Gobabis and Windhoek) and both juggle full-time jobs, and their story becomes even more impressive.
Instead of distance becoming a barrier, it became the reason they built systems. They used tools like shared calendars and weekly check-ins to organise their roles and turn chaos into a successful creative business. This structure became their greatest advantage.
Among their proudest achievements is a year-long collaboration with an international partner to design a spectacles and sunglasses line – a project that connected them to global audiences. They still receive messages from followers abroad who discovered Namibia through their content, proof of the cultural footprint they’ve carved.
They say their inspiration comes from home. Their mother’s unwavering encouragement anchors their purpose, and a long-time mentor has shaped their spiritual, emotional and financial grounding. That influence has strengthened their belief in serving others first – a principle they say revealed their purpose.
“Winning the content creator of the year award isn’t the peak, it’s the ignition point. We are stepping into television, expanding brand partnerships, exploring business ventures and preparing mentorship initiatives for upcoming creators,” the sisters said, adding that their goal is to create real, sustainable impact beyond screens.
Their advice to young creators echoes the discipline behind their success: start where you are, understand that passion’s first reward is growth, not money, be intentional about how you show up, and build systems because goals alone will not carry you, but your foundation will.
As the night continued, the awards showcased the full range of Namibia’s creative talent.
Shax Champion won the song of the year award, while Tate Matondo won the comedy content creator of the year award.
Mulongo Haipinge was celebrated for her excellence in traditional and cultural storytelling, and travel creator Taimi Nuunyango reminded everyone of how cinematic Namibia truly is.
Namibia’s digital landscape is no longer on the sidelines. It’s a thriving, evolving industry and the Twinfluencers are standing at the forefront, leading it towards bigger stages and brighter horizons.
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