Instagram is one of the most popular apps in the world, with over 800 million users. People who have been creating some of the most innovative posts became popular, garnering large followings. Using this to their advantage, several companies have recruited those who stood out (birthing the term ‘influencer’) and sponsored their posts to promote their services and products. Not just anyone can become an influencer – you have to be picky about what you post, and most importantly, be yourself. Want to attract more people to your Instagram page? We’ve got you.
Your Page Represents You
Discover who you are. What do you want people to know about you? Are you interested in health? Beauty? Photography? Travel? There’s so much to explore, but here’s the great part: The better you know yourself and which niche you want to conquer, the better your chances of shining in that field. You don’t always need the most followers. Engagement and getting people talking offline are great ways to get on the radar.
Creativity Counts
People don’t want to see the same old thing. You’re going to disappear among the throngs of people using Instagram. Get creative with your posts – make sure that your photos are high quality, even if you’re taking them with a phone. No one wants a person with blurry photos promoting their products! The goal is to stand out and impress without losing yourself. If you’re serious about the art of influencing, invest in high quality equipment because it’ll greatly benefit your content.
Teach yourself how to create great posts by heading online and searching for interesting ways to spruce up your page. There are hundreds of apps you can use with great filters, such as Snapseed and VSCO, for example. You never know what you’ll find once you play around!
Get The Theme Right
Some people post whatever they want on Instagram, but others want to put more effort into what they post. With apps like Unum, you can order your photos before you post them. Remember to figure out what your aesthetic is. If you’re all about travel, you’re more likely to post photos that are colourful to represent the places you go. If you’re all about photography, a monochromatic or natural aesthetic could work. Your theme will definitely help keep your feed cohesive.
Engagement is Key
Don’t be that person who only posts a photo and logs out. If you want to be active on Instagram, engage with your audience so you know who’s following you and what their interests are. Create polls. Ask questions. Comment on other people’s posts and watch your followers’ stories to get to know them better. Why would they support you if you show no interest in them?
By collaborating with other influencers, you can also expand your reach. Don’t forget to follow brands you want to work with. Post their products on your page without them asking you to. Become an unofficial brand ambassador for them until they scoop you up.
There you have it. Give it a couple of months and be consistent!
– @MickeyNekomba on social media
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