Nigerian fashion brand ‘Drik’ launches in Namibia

Nigerian fashion designer Bobus Drik expanded his footprint into southern Africa last weekend, officially introducing his clothing label, ‘Drik’, to the Namibian market.

The launch brought together a diverse mix of local creatives, artists, and taste makers, including influencers Tjkuna and the ‘LA Twins’ Auguste and Lavinia Uuntoni.

For Drik, the brand extends beyond commercial apparel, focusing deeply on identity, authenticity, and personal expression.

He says he views the design process as a narrative tool rather than just a visual one.

“Fashion is not simply about aesthetics, but about telling stories shaped by lived experiences and growth,” Drik says.

This philosophy dictates the tone of the event, which prioritizes meaningful connection and collaboration over traditional fashion spectacle, he says.

Explaining his decision to launch in Windhoek, the designer cites the nation’s specific cultural character as a major drawcard.

“The country’s strong sense of identity and cultural pride stood out to me,” he says.

He says the quiet confidence with which Namibians carry their heritage aligns closely with his brand’s values.

“Launching in Namibia feels less like entering a new market and more like starting a meaningful relationship with a community that understands the brand’s message.”

The arrival of the brand was welcomed by local industry figures who see the move as a validation of the local fashion scene.

Auguste Uutoni highlights the significance of international designers recognising the local market’s value.

“Seeing potential in Namibia is definitely one to be grateful for because of the unique style and sense of culture as a country,” she says.

Reflecting on the immediate outcome of the launch, Drik says the experience affirmed his decision to cross borders.

“Having to launch in Namibia has been incredibly fulfilling. The reception has been warm and encouraging, and it’s confirmed again that Drik resonates beyond borders,” he says.

He says his success was not a solo effort, crediting the “incredible people who stood with me behind the scenes” for their energy and belief in the vision.

Looking ahead, Drik intends to deepen his engagement with the Namibian creative economy through knowledge-sharing initiatives, including workshops and masterclasses.

His goal is to demystify the production pipeline – from design to distribution – to foster local skills development and job creation.

“For me, expansion isn’t just about selling clothes, it’s about building systems, empowering people, and leaving a lasting impact,” Drik says.

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