Fully Namibian-owned diamond company TaTe Diamonds has launched its flagship fine jewellery showroom in Atlanta, United States (US).
Speaking at the recent launch, founder Tangeni Shiimi yaShiimi said the new showroom provides a space where clients can experience the rarity, beauty, and artisanal craftsmanship of Namibian diamonds.
He said unlike the industry standard of 15 touch points, TaTe diamonds undergo only three key stages before reaching the consumer.
“They are recovered from Namibia’s ocean by Debmarine and mined on land by Namdeb, then traded through Namibia Diamond Trading Company, cut and polished with precision at our Windhoek facility, and internationally certified by the Gemological Institute of America (GIA),” Shiimi yaShiimi said.
The launch also introduced the Ezimo Collection, a line inspired by the Oshiwambo for ‘My People. My Clan. My Family. Our Collective’.
“This celebrates the deep cultural heritage, unity, and pride of the Namibian people,” Shiimi yaShiimi said.
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