The National Theatre of Namibia has released the ‘Music Business in Namibia Reader 2021’ on its website.
The online reader is a compilation of perspectives by 20 local musicians and industry experts, offering recommendations on how emerging artists could navigate the music business sustainably in the country.
According to the chairperson of the National Arts Council of Namibia, Patrick Sam, the council’s mandate and duty is to lead advocacy for the case of the arts and to establish the arts as a viable career.
“Though the reader is a collection of reflections of individual experiences and guidelines, the recommendations cannot be overlooked as they draw from the experiences of experts in the music business,” Sam says.
Contributors include Elemotho, Erna Chimu, Big Ben, Maria Immanuel (ML Musik), Lize Ehlers, John Walenga, Oteya, Steven /Naruseb, DJ KBoz, DJ Castro, Rukee Kaakunga, Eino John Max, Gazza, Cislé Jacobs, Llewelyn Adams, Daniel Nelumbu , Emily Dangwa, Suzy Eises, Burton Reid and Alma Ulamba.
Through interviews and written perspectives, the reader covers varied areas such as copyright matters, branding and marketing, networking, sales approaches, digital mechanisms, wellness, collaborative work, management, entrepreneurial approaches and partnership building, to name a few.
The reader mainly targets emerging musicians and music creatives. It also aims to leave readers with critical considerations for sustainable models and professional development in the music business.
– unWrap.online
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