THE mobile telecommunications company, MTC, yesterday launched its service delivery platform to build a fully functional digital shopping platform and facilitate service innovation.
The Mobile Telecommunications Limited (MTC) chief commercial officer, Melvin Angula, said, “SDP (service delivery platform) is the latest technology that supports content developers and service partners to rapidly define, develop and deploy a full range of digital services using service templates and a comprehensive range of E2E business process.”
Angula said, SDP provides a link between service integrators and value-added service providers, acts as a middleware platform and provides an optimised service exchange between MTC, content services providers and its customers. It aims to increase market penetration and allow a continuous uptake in digital content services offerings.
He added that with the new strategic drive to grow content by 15% year on year, MTC intends to enter into strategic partnerships with content providers to integrate SDP.
He said MTC’s content services uptake has grown by over 30%, showing that content is indeed the future of revenue growth. This has also increased customers’ curiosity on what we have to offer in the content space.
“We are, therefore, growing content, partner and service relationships to improve brand innovation and new mobile experience,” Angula said.
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