Media ‘key’ to NFA objectives: Siyauya

Newly appointed Namibia Football Association general secretary Charles Siyauya says “a good working relationship with the media” will aid the organisation’s development efforts.

Speaking to Desert Radio this week, Siyauya said the media is vital in the promotion of football and sport in general due to the role it plays in ensuring information reaches remote areas.

“My aim is really to build a very good reputation of the NFA so that it becomes professionally run administratively and a force to be reckoned with. We want to be truthful to the media and for us to be media friendly,” he said.

“We have to build on the foundation already laid down. Media to us is key and it is through them that we are able to reach our masses.”

Siyauya met with his German Football Association (GFA) equivalent Heike Ullrich and GFA’s head of international relations Patrick Wolf this week to discuss mutually beneficial partneships.

“Namibia and Germany are enjoying excellent bilateral relations. Within that framework both football associations signed an agreement,” Siyauya said.

“It was to deepen our relationship to venture and look at new ways of collaboration, as well as to evaluate what has been achieved so far between the two countries.

“It was not only us just milking them, but we told them we want a win-win situation. We also asked them for areas in which they will need our help in the second phase of the agreement,” he explained.

Buildings such as the NFA Galz Centre have been constructed through the standing agreement with the Germans, while there are still incomplete buildings at the NFA headquarters.

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