Meat companies come together

TWO major meat companies, Hartlief and the Farmers’ Meat Market Group, merged last week to make one effective force with the purpose of serving all segments of the Namibian meat industry and beyond.

The new company, known as Farmers Hartlief Consolidated Meats Limited (FHC) will continue to market its products under the established brands of Hartlief and Farmers’ Meat Market. FHC Vice Chairman Wolfgang Raith said Hartlief would focus more on the retail market while the Farmers’ Meat Market would focus on further improving service to the wholesale sector.The new consolidated force also seeks to diversify and penetrate more regional and international markets.The streamlining of the new group will focus on adopting a dynamic management business style, brand building, creating effective distribution channels to ensure better service delivery to customers, producing top-quality meat, and human resource development and training.”As a Namibian-owned company, we are passionate about the contribution that we will make towards nation building through a dynamic group of companies contributing towards a prosperous Namibia,” said Raith.Farmers’ Meat Market and Hartlief started off as two small companies, devoted mainly to the interests of karakul sheep farmers and a family butchery, but have since developed into a multi-faceted group of companies which run an EU-approved abattoir, a wholesale facility and established meat-processing plant.Jobs have also been created as a result of these developments.FHC Chairman Christo van Niekerk said Farmers Hartlief Consolidated Meats Limited would be a permanent feature in the local industry and would contribute to the country’s economy.FHC Vice Chairman Wolfgang Raith said Hartlief would focus more on the retail market while the Farmers’ Meat Market would focus on further improving service to the wholesale sector.The new consolidated force also seeks to diversify and penetrate more regional and international markets.The streamlining of the new group will focus on adopting a dynamic management business style, brand building, creating effective distribution channels to ensure better service delivery to customers, producing top-quality meat, and human resource development and training.”As a Namibian-owned company, we are passionate about the contribution that we will make towards nation building through a dynamic group of companies contributing towards a prosperous Namibia,” said Raith.Farmers’ Meat Market and Hartlief started off as two small companies, devoted mainly to the interests of karakul sheep farmers and a family butchery, but have since developed into a multi-faceted group of companies which run an EU-approved abattoir, a wholesale facility and established meat-processing plant.Jobs have also been created as a result of these developments.FHC Chairman Christo van Niekerk said Farmers Hartlief Consolidated Meats Limited would be a permanent feature in the local industry and would contribute to the country’s economy.