THE most coveted icon in world football, the Fifa World Cup trophy, will arrive in Windhoek on November 6 as part of the Fifa World Cup Trophy Tour organised by Coca-Cola.
The Coca-Cola company and football’s world governing body, Fifa, on Friday announced details of the route, which will span more than 50 countries during the course of a 70-day tour that will allow thousands of Africans to see the solid-gold trophy in person.
The initial four-month long leg of the Trophy Tour kicks off in Cairo, Egypt, on September 24.
On December 3 the first leg of the tour draws to a close in Cape Town, South Africa, near the time of the 2010 Fifa World Cup Finals draw.
The second leg of the Fifa World Cup
Trophy Tour will see the trophy visit additional countries across the globe from January to April 2010. Dates and cities for that leg still have to be finalised.
During the Trophy Tour fans will be given a chance to enjoy a rare close-up view of the authentic Fifa World Cup Trophy.
Free tickets to the 2009/10 Trophy Tour will be made available to consumers of Coca-Cola promotions in countries on the route.
At events in each city, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable moments of the World Cup, participate in interactive displays and enjoy other entertainment.
‘The Fifa World Cup Trophy Tour by Coca-Cola will give thousands of fans in Namibia the extraordinary chance to get close to the real trophy,’ said Honest Marandu, senior operations marketing manager of the Coca-Cola company.
‘Through this tour and other promotions leading up to the 2010 Fifa World Cup, Coca-Cola will celebrate the passion and excitement that all of Africa has for football,’ he said.
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