Coca-Cola brings its global campaign to Nam

COCA-COLA has officially announced its global marketing strategy dubbed “One Brand” in Windhoek on Tuesday

During the same occasion, the multinational beverage corporation also launched its global “Taste the Feeling” slogan, marking a strategic shift for the company and uniting the Coca-Cola family under their well-established global brand.”Taste the feeling’ will be the company’s new slogan.

Speaking at the launch, Coca-Cola Namibia’s marketing manager Maguire Mulder said they were very proud to be on the frontline of bringing an outstanding campaign to Namibia.

“The ‘One Brand’ campaign strategy will move away from multiple brand campaigns to one single iconic campaign that celebrates both the product and the brand,” he added.

On her part, the company’s Botswana, Lesotho, Namibia and Swaziland (BLNS) marketing and activation manager Tamar Mbalo said for the first time ever, all Coca-Cola brands will be under the iconic Coca-Cola disc.

“The new ‘One Brand’ campaign will bring together all trademark products, reinforcing our commitment to offer our consumers choice with more clarity,” she said.

The campaign will roll out across the country, and all variants will be marketed as “One Brand”, wheareas “Taste the Feeling” will be rolled out globally throughout 2016 through the various media mediums.

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