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British store admits it boobed in bra row

British store admits it boobed in bra row

LONDON – British retailer Marks & Spencer admitted Friday it had ‘boobed’ in a row over larger-size bras, agreeing to cut prices for DD-plus cup versions to bring them in line with smaller models.

The climbdown, which came after more than 13 000 people signed an online protest, was welcomed by the 26-year-old woman who launched the campaign on social networking website Facebook.
‘I’m absolutely delighted on behalf of all of the women in the group,’ said Beckie Williams, who wears a 30G bra herself. ‘We have had 13 500 people join us to support us in this cause, so it’s absolutely fantastic,’ she told GMTV.
Her group, Busts 4 Justice, condemned M & S’s two-pound (2,2-euro, 3-dollar) surcharge on bras bigger than a DD cup, as ‘criminally unfair’ and urged ‘busty ladies’ to ‘join forces to end this blatant discrimination’.
Williams even bought a share worth 3.40 pounds in Marks and Spencer so she could raise her concerns at the firm’s annual general meeting in July.
Announcing its climbdown, the retailer took out full-page ads in national newspapers Friday, with the headline ‘We Boobed’ over a picture of a woman sporting a larger-sized bra.
A spokesperson said: ‘We’ve heard what our customers are telling us that they are unhappy with the pricing on our DD-plus bras and that basically we’ve boobed.
From Saturday the store’s bra prices will all be the same, regardless of size, he said, adding: ‘They’ll still be made to the same high standards so you get the best support on the high street.’
The retailer previously insisted its bras were priced fairly to include the cost of wider straps and better support, and said customers ‘have told us they are happy to pay a small premium… for the specialist work’.
-Nampa-AFP

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