Behati Prinsloo joins forces with Save the Rhino Trust Namibia

To raise awareness for rhino conservation, Namibian-born international model Behati Prinsloo has joined forces with Save The Rhino Trust Namibia (SRT).

As part of her alliance with the organisation, she is launching a global campaign and is visiting Namibia this month, entrenching herself in the movement to protect the critically endangered black rhino species and preserve the population.

With three rhinos killed every day for their horns in Africa, the south-western black rhino faces serious danger. However, community-driven and government-supported programmes have taken up the cause to address impending extinction. Galvanised to give back by their efforts, Prinsloo returned home and hit the ground alongside trackers from SRT and rhino rangers from the Conservancy Rhino Ranger Incentive Programme. Tracking rhinos on foot across rugged terrain and absorbing the effects of wildlife crime compounded by the drought, she gained a deeper understanding of the commitment needed to protect these critically endangered animals.

“Namibia is my home. It’s the secret jewel of Mother Africa. It’s also one of the most amazing places in the world, and the rhinos contribute to this sense of wonder. I grew up there and it is where my parents still live so this cause is very close to my heart. The opportunity to come home to see what is happening, to meet people caring for orphaned black and white rhinos, and to work with the trackers, rangers and communities to raise awareness is very important to me. Someday, I want to take my children to experience these animals in the wild. They’ve inspired us for generations; it’s on us to help them now,” she said.

This was Prinsloo’s first trip home in seven years and it provided an opportunity to chronicle this transformative journey in an effort to share the story of these incredible creatures and the amazing community of Namibians fighting for their survival.

Simson Uri-Khob, the CEO of SRT, added: “This supports speaks to the level of excitement shared by all of us at SRT, Rhino Rangers and within local conservancies. We are thrilled to welcome Behati to our team and we know that her involvement will make a tremendous difference for rhinos and for Namibia.”

– Save The Rhino Trust Namibia

In an age of information overload, Sunrise is The Namibian’s morning briefing, delivered at 6h00 from Monday to Friday. It offers a curated rundown of the most important stories from the past 24 hours – occasionally with a light, witty touch. It’s an essential way to stay informed. Subscribe and join our newsletter community.

The Namibian uses AI tools to assist with improved quality, accuracy and efficiency, while maintaining editorial oversight and journalistic integrity.