‘Whoos Nextt’ masterclass empowers emerging Namibian artists

The ‘Whoos Nextt Unlocked Experience’ hosted a music masterclass in Windhoek on Sunday, offering aspiring artists and creatives the chance to learn from seasoned professionals and strengthen their craft.

The session drew local DJs, musicians and creatives eager to grow their musical brands, and gain insight into both the creative and business sides of the industry.

Founder of the initiative, Bonginkosi Hlongwane, expressed gratitude for seeing his concept come to life in Namibia.

“I feel very fortunate and blessed. ‘Whoos Nextt’ is a vision I’ve been working on for many years. The idea behind it is cultural exchange and unity, creating a platform that not only entertains but also connects artists across borders,” said Hlongwane.

He said the initiative aims to bridge artistic communities and foster collaboration.

“Music is one. It’s about unity and building bridges between Namibian and South African artists,” he added.

The masterclass went beyond performance and production, and empowered artists with practical knowledge about the music business – from building sustainable careers to brand growth and staying relevant in a competitive creative space.

Grammy Award-winning artist Zakes Bantwini, one of the facilitators, shared insights from his own creative journey.

“I’ve been learning how to produce music using a mouse. But five, 10 years later, you stick to the noise that you are making,” he said, encouraging participants to remain persistent and grounded.

“Keep trying harder and always do everything with a good heart.”

The event also featured Namibian content creator Angie Uumati, who joined the panel to share her experience in digital storytelling and brand collaboration.

“I feel super privileged and honoured. At first, I didn’t think I had anything valuable to share, but I’m glad that people see me as someone they can learn from,” said Uumati.

Reflecting on her journey, she described content creation as both challenging and rewarding. “It’s been a positive struggle between being authentic and fitting into what brands expect. But overall, it’s been a fulfilling journey,” she said.

Uumati also emphasised her passion for promoting Namibian creativity.

“I’m 100% for Namibian culture and creativity. Namibia has so much to offer the world, and I’m happy to be part of something that contributes to that,” she said.

Her advice to emerging creators and artists was simple but practical.

“Just start. All you need is a camera and yourself. Don’t be discouraged if things seem slow or if you’re not chosen for every campaign – your audience will find you. Stay passionate and stay true to yourself,” she said.

The ‘Whoos Nextt Unlocked Experience’ aims to nurture creative collaboration across borders and continues to position Namibia as a growing hub for African talent.

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