When the French lion meets the Namibian lion

CONSERVATION EFFORTS … The Peugeot Landtrek 1,9 D/C bakkie has been sponsored for operations at the Namibian Lion Trust. Photo: Contributed

Selling cars might be one of M+Z Motors’ biggest mandates, but getting involved in conservation and protecting the environment is another field M+Z Motors, through their Peugeot brand, has thrown its weight behind.

Sales executive Elroy Jacobs told Top Revs the idea came when the Namibian Lion Trust (NLT) approached them for their assistance.

“We at Peugeot saw a bigger picture than only to get involved by sponsoring a vehicle for the NLT operations, since Namibia is renowned for its nature conservation efforts to ensure our animals are protected,” he said.

The vehicle decided upon was the Peugeot Landtrek 4×4 D/C vehicle, says Jacobs, because of its off-road and 4×4 capabilities and Peugeot’s logo also being a lion, hence the correlation was a perfect match.

Through this sponsorship, the vehicle will get more exposure in the automotive market to showcase its abilities and capabilities.

“It is a good marketing strategy to actually get this vehicle out there on the road and in the public’s eye.”

This is a wonderful initiative, as we need the lions in nature since they play a big part in our ecological system and should be protected as they are on the brink of extinction, said Jacobs.

The Landtrek comes in 4×2 and 4×4, with a standard 1.9L inline 4-cylinder diesel engine that delivers 110kW @4000rpm for the two wheel drive and 111kW at the same rpm count for the all-wheel drive vehicle.

Apart from its off-road capabilities, the vehicle – just like any other French-made car – is known for its top of the range luxury and safety.

M+Z also earlier this year collaborated with Namibia Wildlife Protection, when the two entities, through their JAC Motors brand handed over a T8 4×4 D/C to be used in the Khaudum National Park by their Anti-Poaching Unit.

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