What’s in the name?

Lewerbreek

In an effort to redefine the Namibia2Go brand, while enhancing the travel experience, Gondwana Collection Namibia’s car rental subsidiary has introduced a rebranding initiative.

Central to the rebranding are new vehicle designs that celebrate Namibia’s rich natural heritage, featuring iconic wildlife and landscapes.

Each vehicle is individually painted with imagery inspired by animals like giraffes, oryx and zebras, as well as names derived from Namibian cities, sites and destinations, providing a strong connection to the country’s stunning diversity.

This week, we begin with Lewerbreek. This descriptive name was given to a farm in southern Namibia, in the Fish River Canyon surrounds, because the water in the spring (or ‘fontein’ in Afrikaans) was so bitter it could hurt your liver.

The spring in the Gaub River was visited by early hunters, traders and travellers on the route from South Africa northwards via Seeheim. The Lewerbreek farm was one of the many farms that were incorporated into the 130 000-hectare Gondwana Canyon Park, a vast conservation area bordering the Fish River Canyon that has been rewilded over the last two decades to allow the wildlife and vegetation to regenerate after years of drought, poaching and intensive sheep farming.

A notable success story, today it is one of the largest private reserves in southern Africa.

Each week, we’ll highlight one of our newly branded Namibia2Go vehicles and tell the story behind its distinctive moniker. These names, which range from Namibian towns and landmarks, to iconic wildlife and coastal treasures, highlight the country’s beauty and diversity.

Follow along to learn about the inspiration for each name and how it relates to Namibia’s unique culture, geography and legacy.