Unlocking the Real Value of Namibia’s Creative Industry

The Creative Industry, particularly in the post-independence era, has been one of the most underfunded sectors in Namibia.

Yet it continues to play a vital and meaningful role in shaping our nation’s social and economic realities. No industry is complete without art – regardless of profession, some form of artistry is always involved.

Recently, N$50 million was allocated to Namibia’s creative industry – funding that is long overdue.

But before we consider the how, where, when, why, and by whom the funds will be spent, one key question arises: What is the actual benefit for those in the creative industry?
In some countries, the creative industry generates millions, depending on population size and the diversity of creative sectors.

With the rise of technology – and more recently, artificial intelligence – this industry has become a game changer for artists.

Imagine a visual artist in a remote part of Namibia gaining access to technology that enhances their creative capabilities. Namibia is rich in storytellers, poets, craftspeople, and traditional folk musicians.

These individuals stand to benefit immensely from funding like the recently announced N$50 million.

Had there been a clearer understanding of the creative industry and the importance of funding, support of this magnitude might have come much earlier.

Reactions to the N$50 million are mixed: While some artists are grateful, others feel the funds are being directed toward a sector that remains misunderstood.

A serious national dialogue is needed – one that involves all role-players and stakeholders.

Such a discussion would help us understand an industry of which so much is expected and to which so little has historically been given.

The creative industry can be seen as a low-risk investment area that, if properly managed, can yield strong results and fulfil its potential.

Its sustainability is crucial, as arts and culture – together with language – define our identity as a people.

With the right policies and regulatory frameworks, the creative sector will continue to sustain livelihoods and contribute meaningfully to the country’s gross domestic product.

We, therefore, call on all industry players to come on board and work towards a win-win situation for all.

– Alvenus Dreyer

In an age of information overload, Sunrise is The Namibian’s morning briefing, delivered at 6h00 from Monday to Friday. It offers a curated rundown of the most important stories from the past 24 hours – occasionally with a light, witty touch. It’s an essential way to stay informed. Subscribe and join our newsletter community.