Tiger’s roster of sponsors dry up

NEW YORK – An embattled Tiger Woods faces a dwindling roster of sponsors, after Swiss watchmaker Tag Heuer said it was dropping its US advertising campaigns featuring the golf champion.

Tag Heuer’s move came in the footsteps of consulting firm Accenture ending its six-year deal with the golf superstar and razor maker Gillette dropping him from its advertising, after the 33-year-old Woods took an indefinite break from the sport and acknowledged infidelity.’We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events,’ Tag Heuer chief executive Jean-Christophe Babin told Swiss newspaper Le Matin on Friday.But he said that the break in the use of Wood’s image was ‘momentary’ and that the company would continue to back Woods’s charity foundation.A string of alleged affairs with at least 14 women – including a porn star and a cocktail waitress – have decimated the 14-time major champion’s squeaky-clean image.The golfer’s wife Elin – a former Swedish model – has hired famed Hollywood divorce attorney Sorrell Trope, according to a report on Friday, as details emerged about a 2007 deal between a US magazine and Woods to hush extra-marital affair.Promoters were behind 90 per cent of the funding that made Woods the first sports billionaire, but his power as a marketing juggernaut unravelled long before his confession of a string of extramarital affairs.Woods is doing all he can to save his marriage, including making calls behind the scenes to women with whom he had affairs about possible deals, celebrity website TMZ said. – Nampa-AP

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