Windhoek’s recently shuttered Ster-Kinekor cinemas will reopen with a splash of new offerings, and just in time for the festive season, next week.
The previously franchise-owned cinemas at Maerua Mall and Grove Mall have been closed since September and will return with the worldwide premiere of ‘Renaissance: A Film By Beyoncé’ on 1 December.
“The ownership of the two Ster-Kinekor cinema complexes has been taken over by Ster-Kinekor Theatres,” says Ster-Kinekor chief marketing officer Lynne Wylie.
“Over the past few weeks, the cinemas have been closed and renovations have taken place to upgrade and refresh the complexes to the high Ster-Kinekor standards.”
Cinemagoers can look forward to a number of blockbuster titles in the new-look cinemas, including ‘Renaissance’, ‘Hunger Games: The Ballad of Songbirds and Snakes’, ‘Napoleon’, ‘The Marvels’ and ‘Wish’.
Local audiences will also be able to sign up for free SK Club membership, which offers a number of rewards.
“SK Club rolls out the red carpet for those who love to experience movies in the best way possible – on the big screen. As an SK Club member, you can unlock value rewards, points rewards and access rewards,” says Wylie.
“All SK Club members enjoy half-price movies every Tuesday and a free movie ticket for their birthday.”
Ster-Kinekor additionally partners with Edgards Club and its members, who can cash in on discounted tickets and combos.
As streaming services continue to revolutionise the film and movie viewing industry, Wylie makes a case for a good old-fashioned trip to the cinema.
“What’s not to love about watching a movie as it was made to be viewed? Directors make movies for the big screen, first and foremost, and to maximise engagement with the audience, without any interruption, to give them great moments at their greatest,” Wylie says.
“There is a tangible sense of excitement, wonder and anticipation when you walk into a cinema, take your seat, and, as the lights dim and the screen lights up, you are captivated, transfixed and transported into another world for a few hours,” Wylie says.
“One of the major benefits of cinema is that you get to see the big blockbusters first and on the big screen, which is something streaming platforms can’t offer.”
Wylie also considers cinemas sites of memory-making and connection.
“Some of life’s greatest – and most special – moments happen at the movies: first dates, birthdays or time spent with family, friends or your besties, enjoying great entertainment together.
“Everyone can remember their very first and other special movie experiences. Can you say the same about a streaming service? Cinema is also a social occasion, a night out,” Wylie says.
Back with a bang next week under the hashtag #DoMoviesRight, Ster-Kinekor is eager to welcome Windhoekers to the undeniable immersion and wonder of cinema, “an experience that can’t be replicated”.
“The two refreshed Ster-Kinekor cinema sites in Windhoek are ready and waiting to welcome back all movie lovers,” says Wylie.
“We are looking forward to sharing our big screen movie experience with you all.”
For more information, follow Ster-Kinekor Namibia on social media or visit www.sterkinekor.com
– martha@namibian.com.na;
Martha Mukaiwa on
Twitter and Instagram;
marthamukaiwa.com
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