The Showmax board has announced plans to discontinue the streaming service, citing long-term sustainability and strategic priorities.
In a letter sent to subscribers on Thursday, the company says: “Following a comprehensive review, the Showmax board has taken the decision to discontinue the Showmax service in the near future.”
The board says the move “reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment”.
Subscribers have been assured that there will be no immediate disruption.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the letter states.
The company says further details, inc
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