For film-maker and creative director Undjee Zaire from Reggie Films the standard question-and-answer session has simply run its course.
The solution? ‘Awkward Dates with Reggie’, a fast-paced online interview show designed to swap polite press-kit chatter for unscripted, unfiltered unpredictability.
“I started the show because I feel Namibia needs more content in general, particularly content that explores new and interesting personalities,” Zaire says.
Instead of structured, formal sit-downs, the show relies on unexpected, left-field questions designed to throw guests off balance and catch real reactions. The result is a mix of comedy, local culture, and genuine surprise.
Beyond the humour, the series acts as a launchpad for lesser-known local voices and unconventional talent.
“I want every episode to introduce viewers to someone or something they might not have known existed,” Zaire explains.
“Someone could watch an episode and say, ‘I didn’t even know Namibia had women gangster rappers’. That element of discovery is what keeps it interesting.”
Born in the United States and now based in Namibia, Reggie brings over eight years of industry experience to the table. His background spans architecture and media, leading to major creative collaborations across Africa and internationally.
His agency, RFC Creative Agency, has worked on projects with global brands including Asus, Jameson, Jägermeister, and MTV America’s ‘The Challenge’.
In 2023, the business won the Namibia Investment Promotion and Development Board’s Technovation Social competition.
His commercial work has also earned industry nods, including a nomination for videographer of the year at the 2024 DStv Content Creator Awards, and a win for best comical ad at the Savanna Comedy Awards.
While the production quality reflects his agency background, ‘Awkward Dates’ remains rooted in casual, accessible social media formats. For now, digital platforms remain the primary focus, though traditional broadcast outlets aren’t off the table.
“Right now, social media is the platform I’m using to build the show and reach an audience,” Zaire says. “But if a television network came along with an opportunity to air the show, especially exclusively, I would definitely consider it.”
As for long-term plans, Zaire prefers to let the content lead the way rather than stick to rigid corporate timelines.
“When I start something, I generally prefer to go with the flow and see where it takes me,” he says. “At its core, the show is really about having fun, creating interesting conversations, and giving people a platform to discover personalities they may not normally come across.”
– Additional reporting IOL Entertainment
