Producer concert rakes in only N$2 500

FOR LEGENDS … Namibian creatives who were honoured at the Legendary Concert in Windhoek. Photo: Contributed

The Legendary Producer Concert, hosted by Liezel Ndjaronguru on 9 March 2024 at the Catch, earned merely N$2 500, which was then distributed among a few producers.

This was revealed by Ndjaronguru in an interview with this week.

According to the organiser, the event was intimate, although they did not receive the turnout they anticipated.

Ndjaronguru said they had to put a halt in marketing the event, as they wanted to be respectful after the death of the late president Hage Geingob.

“He died six weeks before the concert and to show respect, I told them to put a stop to the marketing. We cannot be promoting a show while we are mourning. So, we decided to promote it only after the funeral,” she said.

Ndjaronguru said the lack of marketing contributed to the lack of attendance from music fans.

“A lot of people really didn’t know about the event as much, but it was priceless. The music chemistry that day was amazing, the set up was also breathtaking,” she said.

Despite the weak attendance, she says the concert executed late music producer Araffath Muhuure’s dream to unite Namibian musicians.

Artists such as Adora, D-Naff, Jaliza, Sally Boss Madam, Patrick Sikiliza, Diyon, Bertholdt, Ethnix, Chester and many others performed at the concert.

The tickets were selling for N$100 in advance, while an amount of N$120 could be paid at the gate.

Although the event was not well attended, Ndjaronguru said there are plans in the pipeline to host another event, which is expected to be be bigger and better.

“All the artists performed for free, but we really want to have another one where they are at least getting paid. They were so patient and sacrificed their time for a good cause. We all really had fun and everyone went on to attend the Ras Sheehama show to support him, at least we laid the foundation that we wanted,” Ndjaronguru said.

The concert also came after producer Elvo Diergaardt came out to reveal his financial situation, saying that he now lives in a shack with barely enough money to buy food for his wife and children. –

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