Paula Christoph is synonymous with radio excellence in Namibia.
A long-time host at Fresh FM, her vibrant career spans close to 10 years, during which she has become a trusted voice.
Whether she’s interviewing local and continental names or facilitating gripping discussions on current cultural and social affairs, Christoph has proven time and again why she stands out in our media landscape.
Something unforgettable about her is her ability to connect with a range of listeners.
From understanding pop culture trends that resonate with the youth to addressing issues that matter to older generations, her impact is undeniable and it’s safe to say she is tapped into the culture.
Christoph’s journey into radio began during her student days at the Polytechnic of Namibia (now the Namibia University of Science and Technology).
The launch of their original online radio station provided her with the perfect opportunity to explore her personality and love for connecting with people.
After acing the audition, she discovered a new passion.
“I ended up doing really well. I was actually shocked about how naturally it came to me, how well I read the stories, and just how natural it felt and sounded,” she says.
Christoph says she is extremely committed to being an authentic voice in the competitive world of broadcasting.
“People want real conversations about the things happening in their lives, delivered in fun, daring and interesting ways,” she explains, adding that being able to show up as herself has aided her in understanding her listeners.
From navigating pop culture to discussing pressing societal challenges on social media sites like TikTok and Instagram and bringing real conversations to the air, Christoph has mastered the art of creating content that resonates.
So what’s life like as a radio presenter? Well, she says it’s all about preparation.
“We spend a lot of time making calls, online scouring, setting up interviews, researching and preparing questions, debating which topics or segments to go with, blogging and podcasting for the station’s website,” she says.
“After all that, we sit down to review our work to keep on improving for the next show.”
For Christoph, this attention to detail is necessary for a medium that is important to the Namibian landscape.
“Not everyone has access to the internet or social media, but almost everyone can tune in to a radio station,” she explains.
“[It] also has this power to spark conversations and address issues that matter. In a place like Namibia, where we have so many languages and cultures, radio can really bring people together and create a space for open dialogue.”
Christoph says she uses her platform to amplify voices that would otherwise go unheard, tackling topics that challenge perspectives and inspire change.
“Every time you listen to any of my shows, I aim to change your mind about the quality and relevance of radio in Namibia. It’s all about showing up, delivering and proving that radio can still make a real impact,” she says.
To aspiring radio presenters, Christoph offers simple but powerful advice: Stay authentic. “Your unique voice is your strength,” she emphasises.
She also highlights the importance of preparation, curiosity and connecting with the audience.
“Radio is a passion, and when you enjoy what you do, your enthusiasm will shine through and make your show even more enjoyable for your listeners,” she says.
Christoph’s story is one of passion, growth, and unwavering dedication.
Her career is a testament to the transformative power of radio – not just as a medium for entertainment, but as a tool for connection, advocacy and change.
What she hopes to leave behind as a legacy is one that challenges and changes the way people view everyday topics.
“I want to encourage people to think differently, to see the world around them with fresh eyes, and to have conversations that matter. Whether it’s a social issue, a cultural trend or something personal, I want to spark thought and discussion that pushes us all to see things in a new light.
“At the same time, I’d love to be remembered as someone who gave their best to the industry and who worked hard to be one of the best at what I do, not for the recognition, but because I truly care about delivering quality and connecting with people,” she says.
– Anne Hambuda is a writer, social commentator and poet. Follow her online or email her at annehambuda@gmail.com for more.
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