Two Namibian women made their mark in Russia through the Miss Africa Russia (MAR) 2025 platform, using beauty, culture and empowerment to raise Namibia’s flag.
Elsie Tjituri, known as Roxy in fashion circles, serves as director of administration and planning for MAR.
The event celebrates African beauty and promotes development, unity and leadership among African girls living in Russia.
Founded in 2016 in Belgorod by the Bilex Group and African communities, MAR has since grown into an annual event hosted in Moscow and St Petersburg. It aims to provide African women a space to express their cultural identity, intellect and creativity, while also giving back to vulnerable communities both in Russia and across Africa.
“The goal is not just to present African beauty on the catwalk, but to inspire and create opportunities,” says Tjituri.
“Through MAR, we give these young women tools and confidence to become leaders in business, arts, charity and more.”
This year’s edition is set for 9 August in Moscow, under the theme ‘Impact Her’. Between 15 and 20 contestants from countries like Namibia, Nigeria, Angola, Kenya, Haiti and Zimbabwe have registered.
Participants are trained in public speaking, business planning, self-presentation, and runway skills. They also engage in sport and themed photoshoots to build confidence.
“It’s not just about walking in a dress – it’s about preparing them for boardrooms and life,” says Tjituri, a former Miss Curvy Namibia runner-up and founder of the Russia-based fashion brand Ngapx.
She also shares that MAR faces financial challenges.
“As a charity, we always battle with funds – from flights to makeup and accommodation. But we continue because the vision is bigger than the obstacles.”
The initiative includes outreach for children, persons with disabilities, and women in poor communities. This year’s efforts will focus on Namibia, Nigeria and Russia, with possible expansion to Tanzania and Zambia.
In Namibia, MAR is working with the Ministry of Gender Equality and Child Welfare to identify local centres that will receive donations and support.
“We’re excited to give back to our home country,” says Tjituri.
Joining the competition this year is Sandra Haimbala, a Namibian medical student in Russia.
“I’ve always loved creativity,” she says. “From writing poetry to acting and singing – self-expression has always been part of me.”
Haimbala says her goal is to become an international medic and use her skills to help underserved communities.
“Through Miss Africa Russia, I’ve gained confidence and a platform. I hope to inspire Namibian girls to believe they belong – even on the world stage.”
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