Namibian designer to lead Southern Africa Fashion Awards

Helena Hangula, a leading Namibian fashion designer, has been appointed national director for the Southern Africa Fashion Awards. As head of the art and design department at the College of the Arts in Windhoek, she views this role as a game-changer for her career and the country’s fashion scene.

“It’s an honour and a huge responsibility,” Hangula tells The Namibian after her appointment. “This isn’t just a title, it’s a call to lead with integrity and lift others up.”

Hangula is the creative force behind Puurfekt Studio, a fashion house known for dressing Namibian celebrities and designing the striking national costume for Namibia’s Miss Universe contestant in 2024. She’s determined to shape the future of southern African fashion through collaboration, inclusivity and high standards. “This role is about making a real impact,” she says.

Her top priority is empowering Namibia’s diverse fashion talent, including designers, stylists, models and makeup artists, with a focus on minority groups. “My plan is visibility, inclusivity and empowerment for Namibia at the awards,” she states. To achieve this, she plans to build strong local and regional networks, offering resources, mentorship and platforms like workshops and showcases to spotlight Namibian innovation and cultural diversity.

With over three years of mentoring models and designers, Hangula has a proven track record; last year, she led Namibia to clinch the overall award at the Salon International du Textile Africain (SITA). Now, she’s eager to expand her mentorship, connecting young talents with established industry players across southern Africa. “These connections will guide them on business, branding and design,” she says. She also plans to secure funding through partnerships with the government, private sponsors and educational institutions to create a supportive, people-focused fashion ecosystem.

Hangula describes Namibian fashion as a unique blend of heritage and modernity. “Our designers draw from local cultures, vibrant tribal patterns and Namibia’s stunning landscapes to create wearable art,” she explains. Her brand, Puurfekt Studio, embodies this by reimagining local materials like Odelela, a 100% cotton striped fabric, with intricate beadwork that celebrates African femininity.

Despite facing challenges like limited funding and infrastructure, Hangula has turned constraints into creative fuel. “I’ve had to be resourceful, and it’s shaped my approach,” she says. These struggles give her a deep understanding of the challenges creatives face, equipping her with empathy and strategy for her new role.

Collaboration across southern Africa is vital, she believes. “It strengthens our creative networks, opens markets and amplifies our voice globally.” By sharing resources and gaining local support, she sees endless possibilities for innovation and exposure.

Hangula encourages young Namibians to pursue their fashion dreams. “With passion, consistency and courage, you can break barriers and inspire others.”

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