Namibian creators urged to be professional, original

Industry experts have called on Namibian content creators to focus on professionalism, originality and long-term sustainability as the country’s creative economy continues to evolve.

This was highlighted at the MTC Content Creators Workshop in Windhoek on Saturday, which brought together local creators, media professionals and creative industry stakeholders.

Speakers at the event included Mobile Telecommunications Limited (MTC) head of communications and marketing Erasmus Nekundi, content strategist Marvellous Shilongo, musician KP Illest, media personality Pombili Shilongo, and South African digital creator Grace Mondlana, who delivered the keynote address.

Nekundi said Namibia’s creative industry remains in its early stages and requires targeted efforts to strengthen its foundation.

“We are in what I would call the infant stage of building a creative industry,” he said.

“Talent alone is not enough, you need to understand the legal side of the business, copyrights, how to monetise your work, and how to package yourself professionally.”

He added that building a sustainable creative sector depends on education, structure and collaboration.

“At this stage, we have to do what helps us grow. MTC’s involvement in this space is not just corporate social responsibility, it’s about developing capacity and creating opportunities for creatives to thrive.”

Keynote speaker Mondlana shared insights from her career in digital media, emphasising patience and strategy.

“When I started, I gave myself six months to make a name,” she said. “At first, I didn’t get paid; I got trade exchanges, and that was part of the process. You must build credibility first.”

She encouraged creators to value their work regardless of audience size.

“Even if only 1 000 people follow you, that is still an audience. It’s important to work with what you have and remain consistent,” she said.

Shilongo stressed the importance of mentorship and peer learning.

“You learn better when you’re paired with someone who’s been in the field,” she said. “Being in the same room with experienced people gives you perspectives that can’t be found online.”

KP Illest echoed the call for authenticity.

“You cannot chase trends forever,” he said. “You need to know who you are and what you want to say, that’s how you build something that lasts.”

The workshop concluded with a networking session, where attendees engaged with speakers on challenges in monetisation, branding and content development.

Organisers said the event forms part of ongoing efforts to strengthen Namibia’s creative economy by promoting education, collaboration and professional standards among local creators.

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