Despite the high rate of music piracy, some musicians have been selling their music on WhatsApp as an easier and faster way of reaching out to fans.
James Omlongo is among artists who took the risk of selling music via WhatsApp.
With more than two years in the music industry, Omlongo, from Ongwediva, has one album under his name, titled ‘Makeve Empire’. The album, which has 14 tracks, was mastered and produced by Fake it Studios. It features upcoming artist Courage and the likes of D-Kandjafa, Bravo B, Puye and international artist Skinny-100 from Zambia.
“Selling the album through WhatsApp is quite a good idea,” he says. “[But] at the same time, we tend to make a loss as people start sharing our art for free. There is nothing we can do about it. The mission is for the world to hear our sound.”
He has been selling the compact disc’s soft copy through WhatsApp for N$100.
“I would rather sell my music in soft copy [format] than having CDs with me when my fans are in other towns. It is better than nothing,” he adds.
Although artists put a lot of effort into their music projects, most of them, especially during the pandemic, are struggling to make ends meet. Besides, the industry continues to suffer from widespread music piracy, illegal downloads and file sharing that also hinders the development of new artists.
“I think stricter legislation, innovative technology, and public awareness can help reduce music piracy,” says the 22-year-old student and musician.
Fans can get a taste of his music on YouTube, where he has two music videos titled ‘Feeling Good’ and ‘Ano Kuvitendje’.
Omlongo is being managed by Ongwediva-based Ezekiel Pandeinge (known as DJ Zekx), the founder of Global Sounds and Electronics, who says he has been working with Omlongo since 2017.
Other artists who have been selling their music via WhatsApp include PDK’s Patrick and Chester House Prince.
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