Information and communication technology minister Peya Mushelenga has urged the media to be balanced in terms of its reporting.
He was speaking during the launch of the Namibian Broadcasting Corporation’s (NBC) modified NBCPlus app at Oshakati last week.
“The media should report balanced news, rather than only pointing out negative development and selectively leave out positive development,” Mushelenga said.
He added that Namibians should continue to support and empower the media in its role as a guardian of truth, a force for accountability and a champion of open disclosure.
“Together, we can pave a way for the future where information flows freely, democracy thrives and our society prospers.”
He said the media promotes transparency and accountability by reporting on government actions and policies.
“Public officials are more inclined to act responsibly and make judicious decisions when they are aware that their actions will be subject to scrutiny both by the media and the public,” Mushelenga said.
He described the media as serving as a beacon of knowledge, illuminating citizens about current events, government actions and critical issues that shape the country.
“This information empowers individuals to make informed decisions, participate actively in civic affairs and exercise their democratic rights,” he said.
BAD TENDENCY
Despite applauding the media for their imperative role, Mushelenga said the sector has a tendency of only concentrating on public officials, while leaving those in the private sector to get away scot-free.
However, Mushelenga said public media houses contribute to the promotion of democratic values, cultural diversity and educational programming that may be overlooked by the private media that are driven by profit.
“The media also plays a vital role in educating the public and it digs deep into complex issues offering analysis and context that enables citizens to comprehend the implications of government policies and decisions,” Mushelenga said.
Barriers to information and news due to technology and distance deprives the public of timely news, he added.
Speaking at the same event, NBC director general Stanley Similo said in 2018 the NBC attained N$116 million in revenue generation for the first time.
Similo said from 2020 to 2023, the NBC has produced 21 short films for television.
The corporation is in the process of reintroducing story telling on all its radio stations as of mid-November this year, he said.
Oshana regional governor Elia Irimari said the NBCPlus mobile app represents a leap in the way the public consume news and entertainment.
“With the rapid advancement of technology, it is imperative for the broadcasting corporation to adapt and embrace the digital era,” Irimari said.
The app will allow users to access NBC content anywhere and anytime at their convenience, he said.
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