MTC pushes accountability in N$30m sponsorship

The Mobile Telecommunications Limited (MTC) urges its sponsored partners to strengthen governance, ethics and accountability as it seeks to maximise the social impact of its growing sponsorship portfolio.

The call was made at a sponsorship beneficiaries engagement workshop held in Windhoek yesterday, where MTC brought together its sponsored organisations for a focused session on brand alignment, compliance and effective sponsorship management.

MTC currently supports 13 beneficiaries, with a combined value of N$19.3 million.

When other sponsorship commitments are added, the company’s total annual sponsorship investment exceeds N$30 million, placing it among the country’s largest corporate contributors to sport, arts, culture and community development.

Addressing the gathering, MTC spokesperson Tim Ekandjo said governance and ethics must guide all partnerships.

“We are honoured to be associated with our beneficiaries, who are Namibian entities that have built strong brands in their respective fields,” he said. “However, such partnerships come with clear rules and responsibilities to ensure healthy, regulated relationships.”

Ekandjo stressed that sponsorship is not simply a financial transaction, but a shared responsibility between MTC and its partners. “Our goal is to continue investing in initiatives that positively change lives, empower youth and contribute to building a Namibia that future generations can be proud of,” he said.

He encouraged beneficiaries to work together and build synergies. “We urge you to collaborate, leverage your collective strengths and continuously strive for excellence,” Ekandjo said.

Warning against complacency, he reminded participants that sponsorship should not be seen as an endpoint.

“Sponsorship should not be viewed as an endpoint, but as an opportunity to grow, remain inclusive and extend impact beyond yourselves. You must reflect on what success truly means and ensure that your achievements uplift others and contribute meaningfully to national development,” Ekandjo added.

During the workshop, representatives from MTC’s events, communications, marketing and sponsorship departments outlined key requirements linked to sponsored activities. These included guidance on brand handling, media engagement, marketing alignment, governance standards and financial processes.

Ekandjo said the engagement was designed to ensure that MTC’s investment delivers measurable outcomes. “We want to see real social impact from every partnership, not just visibility,” he said.

According to Ekandjo, MTC aims to build long-term partnerships that move beyond branding and contribute directly to economic opportunity, youth empowerment and community growth across Namibia.

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