Mark my Words

EVERYTHING in business, boardrooms and beyond is conveyed using words.

Strategies, laws, policies and even the Constitution are a set of words written down.

In the same way, idle talk and complaining are also words, albeit spoken.

As you can see, words have different uses and different categories of utilisation.

Because of this, we must not underestimate or underutilise the predominant wording you use, as it has three different tiers of efficacy.

The least effective and laziest use of words is when you predominantly use them to convey information, express your feelings or demean yourself or others.

Unfortunately, if you are not purposefully and actively monitoring your word usage, you are at risk of falling victim to this bottom tier.

The second tier, which is a much better use of words, is when you use words to encourage and edify yourself and others.

This does not only mean speaking positive all the time. Edification can also mean you correct and critique yourself or others for the sake of progress, improvement and growth.

Words are potent engines of growth, whether that comes through encouraging words or tough words.

The final and highest usage of words is to use them to design and produce the circumstances and outcomes that are in line with a specific goal and aspiration.

That is precisely what makes strategy so impactful. Strategy creates a conducive environment for a group of people to positively map out a desired future state through words, intents and plans.
It would be good to audit your words and ensure they are of the highest tier, serving and leading towards your intended or desired purposes.

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