Fresh off her ‘If Not In This Life’ tour, Latoya Mwoombola, better known as ‘Lioness’, recently hit Walvis Bay, Ongwediva, Rundu and Windhoek to bring her third studio album to life.
For fans, it was a dream. For Lioness, it was a mission that pushed her limits in every way imaginable.
“When I started working on the album, I was already thinking about the logistics of the tour,” she tells unWrap.online.
“It needs a whole team to pull off. It’s very expensive,” she says.
“You need some financial backing for sure, but it’s so worth it in the end. Very few Namibian artists get to tour, so I was glad to be able to do it with my music.”
The one stop that hit the hardest for her was Windhoek, she says.
“Just having people come out in the cold, in the middle of winter and in numbers warmed my heart,” she says.
“I was completely blown away.”
But what looked like a glamorous artist-on-the-road story was pure hustle, she says.
“It takes quite a bit of physical strength and stamina,” Lioness says.
“I’ve been training with my personal trainer for over seven years, but this last year we had to go even harder. I was extremely strict with my diet and schedule.”

The rap queen says she also spent months doing vocal training to maintain performance stamina.
At every stop of the ‘If Not In This Life’ album tour, Lioness delivered a tightly choreographed show, featuring dancers including Keanu D C Greeves, Michael Namaseb, Treazurique Titus and Marchell Linus.
DJ Preezy did the sound for the tour and was the lead producer of the album.
The line-up of supporting acts was also carefully selected.
At Walvis Bay, ML Musik set the tone at Katz Lounge with a soulful performance.
Ongwediva saw Azmo Nawe light up the stage with his infectious amapiano sound.
Rundu native DJ Roseberry kept the local pride alive at her hometown, while the Windhoek finale included Gazza,
Page, Tumi Mohamed, Paul Da Prince and Black Sensation.
Each act brought something unique, amplifying the local-to-national scale of the tour.
And then there was the fashion.

Every night, Lioness stepped out in custom-designed outfits by Mellisa Poulton of House of Poulton, and a branded Mercedes-Benz V-Class transported the team across the country.
“Leaving family behind, doing odd hours, and missing milestones … it’s tough. But it’s so rewarding when people come out after the show and say, ‘Well done’.”
Lioness recently left fans disheartened after what sounded like an emotional goodbye to music.
But she now sets the record straight.
“I would and could never quit music even if I wanted to. It’s part of my life, not just my career. It’s deeply embedded in me,” she says.
“I just need a moment of reflection and that is what I announced,” she says.
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