LG Raises the Stakes With 5-Camera Phone

LG used to be one of the ‘it’ phones back in the day. You may recall the LG Chocolate listed on almost everyone’s top 10 of phones in 2006. As time passed, companies tried their best to out-do each other and sadly, LG lost its stake in the mobile industry.

Almost 10 years later, they made a comeback with the LG G4 as a part of their G series, later releasing watches as a part of the package. Slowly but surely, they’ve been claiming their place in the ranks again with the help of their new release – the LG V40 ThinQ.

If you know about digital marketing, you’d know that getting top influencers on social media to promote your product has become the in-thing. Opting to embrace the trend, LG has been promoting their phone worldwide through social media darlings, and here’s its selling point: The V40 has five cameras.

Although Nokia beat them to it with their Nokia 9 PureView released earlier this year, the V40 comes in a not-too-shabby second place.

It features two 12-megapixel and one 16 MP camera as well as two selfie cameras. Not bad, but what about camera quality? Well, reviewers are saying it comes off as unrealistic. Looks like ‘beauty face’ is the culprit.

Nevertheless, LG kept the headphone jack with this piece of machinery, thankfully, for those of us who haven’t fallen for the whole jack-less headphone trend. However, if you’re not into canal earphones, you’re welcome to get others.

The V40 is light at 169 grams and the non-removable battery doesn’t make it feel like a brick, so it’s great when you’re on the go.

From the outside, you’ll be impressed with the design. No doubt, black is beautiful, but you can also select platinum grey, carmine red or Moroccan blue. Like most phones these days, the V40 features wireless charging and there’s a dual slot for more storage.

Interestingly enough, you have the option to turn off the notch on the screen – a feature other phone manufacturers may want to consider especially since not everyone is a fan of the uneven screen. We also love the fact you can change the colour of the notched-out portion. The operating system is customisable and simple, so first-time LG users wouldn’t be too overwhelmed by the general set-up.

Options are available to fine-tune your screen according to colour balance, and there are even more options for sound when you put on the earphones. If you’re not into the technicalities, this is something you can ignore. But if you have a good ear for music, you may want to fiddle around with the settings.

Since everything is about zooming into things like stalkers nowadays, LG V40 feeds into this trend, but at the moment, Huawei has got that in the bag. The V40’s photos are not bad at all, although the quality could be better.

We’re looking forward to more developments from LG despite getting kicked off the throne ‘Game of Thrones’ style. Perhaps they’ll reign as one of the top phones in the world once again… But that’s a big perhaps.

– Mickey Nekomba on Facebook; @MickeyNekomba on Twitter

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