Filmmakers boosted with first props and costume house

Namibia’s film industry is set for a significant boost with the launch of Propaganda, the country’s first dedicated props and costume rental house.

The initiative, developed by the Namibia Film Commission (NFC) in partnership with the Creative Industry Institute Africa (CIIA) and the Filmmakers Association of Namibia (FAN), will be launched at the CIIA campus in Windhoek tomorrow.

Minister of information and communication technology Emma Theofelus will officiate the event.

The project organisers say Propaganda aims to strengthen Namibia’s creative infrastructure by providing locally accessible production materials for filmmakers, designers, and content creators. The launch will also highlight the broader role of the creative economy in job creation, small and medium enterprise development, tourism, and investment.

NFC executive director Florence Haifene says the project demonstrates the sector’s economic potential. “This initiative shows how creativity becomes industry, jobs, services, logistics, and tourism,” she says.

FAN deputy chairperson Tjuna Daringo says the initiative will support long-term sector growth. “It can serve as a working blueprint for mobilising finance and policy to scale what Namibia already does well,” she says.

CIIA co-lead and filmmaker Joel Haikali describes Propaganda as an opportunity to strengthen local production systems. “From sets and screenings to data and distribution, Propaganda connects the dots,” he says.

Haikali says the partnership between the NFC, CIIA, and FAN reflects a shared commitment to building sustainable creative platforms. “We’re proud to celebrate our film heritage while building pipelines for the next wave of Namibian stories,” he says.

The launch will bring together filmmakers, media, investors, and policymakers, who will tour the facility and engage with project partners.

The organisers say the event will demonstrate how improved production resources can support both industry development and creative expression.

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