Exit Pick n Pay, enter Model, as new chapter begins

The Ohlthaver & List (O&L) Group enters a new chapter in Namibia with the launch of the Model retail brand today.

According to a statement issued by the group last week, the switch over from the Pick n Pay franchise will give the company complete operational independence, introducing a new retail system with full local control over operations, technology and supplier relationships.

“The transition to Model signals the birth of a retail experience designed by Namibians, for Namibians.

At the heart of this transformation is a 100% Namibian buying team that will have complete autonomy to create product ranges that reflect local needs, preferences and values,” said Sven Thieme, the executive chairman of the O&L Group.

“Our independence gives us the strategic freedom to build partnerships with local suppliers, invest in Namibian talent and shape a shopping experience that reflects our community’s values and aspirations,” he added.

Model’s transition will be gradual, with the old signage coming down while the Model brand will become visible in stores, the statement added.

This transformation will be over the coming months and years, with the Auas Valley store in Windhoek leading the way as the first location to undergo comprehensive renovation, whose completion is penciled in towards the end of September 2025.

According to the group, the changeover will create meaningful opportunities for Namibian producers and suppliers who meet high quality standards to list their products directly, strengthening the local supply chain and supporting homegrown businesses.

“The Model brand is founded on authentic connections, caring service and passionate commitment to the Namibian community,” noted the statement.

Commenting on the change, Graeme Mouton, the managing director of Model, emphasised the customer-focused approach that will define the company’s new identity.

“We’re changing our name and reimagining what retail can be in Namibia, and while our phased roll-out and renovation process may bring minor disruptions, we value our customers patience as we transform these temporary inconveniences into refreshed, improved shopping experiences,” he said.

O&L has diverse business interests spanning hospitality, real estate, beverages and retail, and is “dedicated to creating shared value for its people, communities and stakeholders”. – email: matthew@namibian.com.na

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