With the 31 January deadline rapidly approaching, organisers of the 2026 PstBet Windhoek Annual Cultural Festival are issuing a final call for exhibitors.
As one of Namibia’s fastest-growing events, the organisers are urging creatives and entrepreneurs to secure their space before registration closes. Scheduled to run from 30 April to 3 May, the event continues to solidify its reputation as a dynamic convergence zone for culture, creativity and commerce.
Founder Sylvester Shapwa describes the current exhibition request as a prime opportunity for those looking to monetise their craft. He stresses that the event has transcended its origins to become a serious marketplace.
“The Windhoek Annual Cultural Festival has evolved into something more than simply a celebration. It has become a platform where tradition and innovation in the creative arts are brought together and where local talent can harness culture for opportunity,” says Shapwa.
According to organisers, the 2026 edition aims to bridge the gap between the old and the new.
Planned additions include interactive cultural workshops and design showcases specifically for culinary arts and youth innovations. These features aim to deepen audience engagement and provide a stage for young creators to shine alongside established artisans.
“We are trying to mix heritage and contemporary in order for it to serve the evolution of Namibian cultural experiences,” Shapwa adds.
The recruitment drive targets a wide spectrum of exhibitors. While traditional vendors of beadwork, jewellery and clothing remain central to the event, the festival is actively seeking food exhibitors, small and medium enterprises, fashion designers and multimedia storytellers.
This mix is intended to showcase the full breadth of the nation’s artistic landscape.
“Culture is never static. It evolves with the people, and this festival reflects that,” Shapwa notes.
The event’s growth trajectory underscores the value of securing a spot early.
Last year, the festival hosted a record 101 exhibitors – the largest cohort since its inception. Shapwa anticipates that the 2026 turnout will exceed this figure, driven by the festival’s expanding influence as a regional hub for tourism and trade in Windhoek.
The venue, at the Sam Nujoma Stadium, offers a high-traffic environment for vendors.
“This festival also serves as a platform for conducting business, where sellers market their products directly to the people, while at the same time finding potential partners for collaboration,” Shapwa states.
Martha Simon of Martha’s Craft, a long-time exhibitor, highlights the tangible returns on investment provided by the festival.
“The experience last year was very positive and rewarding,” Simon says. “We gained great exposure, sales were good and the atmosphere celebrated culture and entrepreneurship. We return excited this year, with improved products and reaching more customers.”
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