TV screens all over Africa will never be the same again as Turner’s TCM ushers in a new era. African audiences can prepare themselves to re-imagine TV through TNT, a young, fresh and entertainment-filled offering for the entire family.
On 21 September, TNT Africa revealed its sleek new look which promises to be an immersive experience, providing creative and relevant programming specifically tailored for African fans.
TNT Africa is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning; the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the ‘American blockbuster channel’.
“The TCM brand has had a strong classic association which doesn’t reflect the actual brand proposition or deliver the right message to our African audiences. Even though we have listened to our viewers and worked hard towards modernising the image of the channel, there was still a strong association of the TCM brand to ‘classic Hollywood silver screen productions’,” says Guillermo Farré, head of general entertainment for Turner in southern Europe and Africa.
“We therefore decided to switch TCM to TNT to fully reflect the new brand identity and perspective in line with our American blockbuster programming strategy.”
TNT is one of the best performing and well-known general entertainment brands in the world, being one of the top TV brands in the US, Latin America, Asia and Europe. In South Africa, TNT Africa will inherit TCM’s audience.
TNT will unleash an action-driven, pulse-raising slate, mixed with romantic gems and hilarious comedy aimed to keep its African audiences glued to their screens including ‘The Illusionist’, ‘The Green Mile’, ‘Crank’, ‘Robin Hood,’ ‘Hellboy 2’, ‘Doom’, ‘Tango and Clash’ and ‘Gladiator’.
For more information, visit dstv.com.
– Multichoice Namibia
