Dice Announces Collaboration with Zambia’s Jay Rox

Namibian rapper Dice has announced a collaboration with Zambian reggae and hip-hop artist Jay Rox.

The rappers shot a music video to the track titled ‘Choir’ in Windhoek last weekend and it is set for release next month.

“Collaborations are important for my brand and I am at the stage where I want to spread my wings and tap into different markets, so this came at the right time and it made sense because during the course of us working on this song, I realised Jay Rox and I share similar interests – which is exporting our music continentally,” said Dice.

Director Eric Mule shot the music video. “The song is great and I look forward to watching the final video,” added Dice, who promised a body of work slated for the end of the year. He says he’ll be doing plenty of collaborations in 2019 and dropping singles leading up to the full-length album.

“My feature on Jay Rox’s ‘Choir’ is the first for the year and I look forward to doing similar features with other African artists,” he said.

Jay Rox, who also recently worked with Dillish Mathews on his latest single ‘Back In July’, said he was introduced to Dice by Taffy Raw and he has seen some of his work on Trace Africa. “He has the type of vibe that I can relate to. I sent him a song, he liked it and he was gracious enough to record a dope verse on it,” the Zambian musician said.

Although the song is not out yet, distribution plans are already in place. “I have started a strategy where I release singles that are accompanied by a music video, that is why I had to come to Namibia to shoot the video first,” said Jay Rox.

He describes the song as hip-hop with a distinct African flair and his plan is to get it aired on the biggest music channels in Africa including Channel O, MTV Base and Trace.

“In terms of the roll-out, we are going all out. The biggest music channels are already familiar ground for the both of us and our aim is to have a number one record,” said Jay Rox, adding that the song, which was produced by Kenz Ville Marley, will also be sent to the biggest radio stations in Africa.

Speaking on music consumption in his homeland, Jay Rox said Zambian music is the most consumed music by Zambian fans.

“Zambians would rather listen to local music so the industry has done relatively well in ensuring that artists survive off their art,” he said.

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