SERGE Loock’s Awake the Champ sport academy at Rehoboth is transforming local young people through rugby and athletics training focused on discipline and communal growth.
“Many children who started with an ‘I can’t’ mentality, has now changed to ‘If I can dream it, I can do it’,” Loock, also known as Coach Sugar, says.
He says he only started coaching in April and currently has about 20 youngsters aged five and older under his wing.
“The academy’s key focus areas are rugby and athletics, built around core values – the three ‘d’s: discipline, dedication, and determination,” he says.
Loock says the academy’s main mission is to awaken the champion within each of the athletes.
“I demonstrate exercises, lead by example and help athletes realise we are all born champions, they just need to awaken it.
“I’ve also seen daily growth in discipline watching them move from ill-disciplined to respectful and disciplined.
“These transformations are incredibly rewarding. What makes my coaching different is simply is the fact that we we learn to complete, not compete,” he says.
Loock says coaching gives him a platform to live out his dream of helping others achieve their goals.
“I believe God has given me a unique gift and I coach from that place of purpose. Doing this gives me complete satisfaction and joy.
“One of my biggest goals has been to become a teacher, and coaching has allowed me to fulfil that calling.”
Loock says he will soon be launching an all-in-one academy, which will include sport training and education aftercare.
Kesia Loock says she joined the academy in April.
“After every training session, I feel like a true champion. As a group, we complete one another rather than compete against each other.
“The unity and support within the team have made a positive impact on our lives. The training has taught me to compete against myself while always feeling valued,” she says.
Teagan Damon says he (12) joined the academy after relocating from Walvis Bay.
He says the academy has played a vital role in easing the emotional challenges that often accompany settling into a new town and home.
“It offered me structure, encouragement and a supportive environment where I felt accepted and motivated. The training has helped rebuild my confidence, restored my sense of purpose, and provided a space where growth is prioritised over competition for limited opportunities.
“This is exactly why the academy is highly recommended,” he says.
Resident Dolly Haufiku says the academy provides a solution to many youngsters who don’t have many outdoor activity options at the town.
She says youngsters must play outside for crucial physical, mental, and emotional growth, gaining benefits like stronger bodies, exploring, better focus and enhanced creativity.
“I am mainly happy about the ruby training because the academy is a great way for Rehoboth to get excellent ruby stars. Rugby can provide numerous benefits for youngsters, both physically and mentally.”
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