Bank Windhoek uses gamified learning to deepen media’s understanding of banking

Bank Windhoek’s annual media year-end function this year moved beyond the usual networking and reflection, offering journalists a hands-on lesson in how banking works behind the scenes.

About 60 media practitioners attended the event, which introduced a gamification element aimed at strengthening financial and fraud awareness among reporters.

At the centre of the engagement was the Balanced Banking Quest, an interactive learning experience designed to unpack the complex balancing acts banks face daily.

Through seven modules, participants explored issues such as regulation, risk, compliance and social responsibility using accessible, real-world analogies.

The aim, according to Bank Windhoek spokesperson Jacquiline Pack, was to support more informed financial reporting.

“Our commitment goes beyond providing banking services; it is about enabling our community to make informed financial decisions,” she said at the event.

“By engaging the media in this transparent way, we help ensure the story of banking is told accurately.”

One module compared regulatory safeguards to “seat belts and airbags”, illustrating why compliance is essential to protecting both clients and the financial system.

Participants were scored on their responses, with the top three winning cash prizes of N$3 000, adding a competitive edge to the learning process.

Several journalists described the experience as both informative and engaging.

Journalist Emil Seibeb highlighted the value of interaction beyond formal settings.

“The experience was positive and very engaging,” he said.

“It would be refreshing to meet more of the bank’s executives at such gatherings. Building relationships beyond corporate titles helps strengthen mutual understanding.”

Christine Venter, one of the three winners, said the competition was well balanced.

“The game was a great addition. The questions were challenging enough to stay entertaining and keep the competition exciting,” she said.

Maggie Forcelledo agreed, noting the relevance for journalists.

“Sometimes we forget certain details, and it’s good to be reminded how banks operate,” she said.

“It really helps when reporting on financial matters. It was informative, educational and fun.”

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