Bank Windhoek has launched its Brand Song Remix Campaign Competition as part of a new campaign titled: ‘Is it possible to love a Bank?’
The competition aims to celebrate Namibian creativity by encouraging artists to rework the bank’s official brand song and engage the public through social media.
According to Jacqueline Pack, Bank Windhoek’s marketing and corporate communication services executive officer, the campaign aligns with the organisation’s broader vision of celebrating Namibia’s rich artistic heritage.
“We believe it is possible to love a bank when it genuinely cares for its people and their aspirations. This competition reflects our commitment to local talent and our desire to see artists thrive,” says Pack.
The competition, which kicked off earlier this month, invites artists to remix Bank Windhoek’s official brand song, ‘For the Sake of Love’ – originally composed and performed by music producer Ponti Dikuua during the bank’s brand campaign launch last year.
The song promotes the message that Bank Windhoek is more than just a financial institution, but a Namibian success story dedicated to uplifting the nation.
Artists participating in the competition should release their remixed versions of the song on 21 March, to commemorate Independence Day.
The winners will be determined through public voting, with the results based on the total number of views across Bank Windhoek’s social media platforms.
The grand prize winner, to be announced on 30 April, will walk away with N$70 000, while the runner-up and third-place winners will receive N$50 000 and N$30 000, respectively.
Beyond the competition, Bank Windhoek says it remains committed to supporting Namibia’s creative industry through various initiatives, including the Bank Windhoek Choir Festival, Musicwoche, Doek Literary Awards, Socratic Forum, the Arts Festival, the Jazz Festival, the National Ballet, and the Bank Windhoek Triennial.
Pack highlights that the campaign is about more than just a competition, but aims to encourage creativity.
“We hope to provide artists with a platform that amplifies their voices and showcases their talent to a wider audience. Creativity is at the heart of our nation’s identity, and we are proud to support it in every way possible,” she adds.
The competition is open to all Namibian artists, whether as solo artists, duos, groups, or other creative formations.
By engaging the public in the selection process, Bank Windhoek aims to make this initiative a community-driven celebration of Namibian artistry.
For more information on how to participate, visit Bank Windhoek’s official website or follow the bank’s social media pages.
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