Radio Wave withdraws ‘kick your dog’ advert

Radio Wave withdraws ‘kick your dog’ advert

A NEW radio advert for shoes on a popular private radio station was pulled from the air yesterday morning after dog lovers complained about its content.

The advertisement, played on Radio Wave, said listeners could use the shoes being promoted for running, walking, hiking “or to kick your dog”. The Namibian contacted Robin Thompson, Manager of Radio Wave, after some listeners had complained to the paper.He said the station had not yet received any complaints but that he would look into the matter.Thompson phoned back a few minutes later saying the client had been informed and that the advert had been pulled from air.”This is a small issue.The advert is actually quite funny,” said Thompson.Agnes Hoffmann, Chairperson of the Hochland Dog Club, did not agree saying the advert would cause more harm than good.”Cruelty to animals is already widespread in the country.Too many people think it is OK to kick a dog as it is just a dog.I think such adverts would only confirm to people there was nothing wrong with kicking a dog,” said Hoffmann.Waltraud Bierbach, Chairperson of the SPCA in Windhoek, said she had not heard the radio advert, but if she found it to be offensive she would definitely take the matter up with Radio Wave.One listener told The Namibian that once people thought it was OK to air such adverts, “next time they will tell you to kick your child or wife”.* The SPCA is organising a march on August 21 to commemorate the international day against animal cruelty.People are welcome to join in with or without dogs.The Namibian contacted Robin Thompson, Manager of Radio Wave, after some listeners had complained to the paper.He said the station had not yet received any complaints but that he would look into the matter.Thompson phoned back a few minutes later saying the client had been informed and that the advert had been pulled from air.”This is a small issue.The advert is actually quite funny,” said Thompson.Agnes Hoffmann, Chairperson of the Hochland Dog Club, did not agree saying the advert would cause more harm than good.”Cruelty to animals is already widespread in the country.Too many people think it is OK to kick a dog as it is just a dog.I think such adverts would only confirm to people there was nothing wrong with kicking a dog,” said Hoffmann.Waltraud Bierbach, Chairperson of the SPCA in Windhoek, said she had not heard the radio advert, but if she found it to be offensive she would definitely take the matter up with Radio Wave.One listener told The Namibian that once people thought it was OK to air such adverts, “next time they will tell you to kick your child or wife”.* The SPCA is organising a march on August 21 to commemorate the international day against animal cruelty.People are welcome to join in with or without dogs.

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