BERLIN – Sports goods makers Adidas and Puma, founded by two feuding brothers, buried a 61-year-old grudge by playing a soccer match at their German hometown of Herzogenaurach to mark International Peace Day on Monday.
With Adidas chief executive Herbert Hainer and Puma CEO Jochen Zeitz taking part, employees played in mixed teams to mark the annual day of global ceasefire and non-violence with the first reconciliation since brothers Adi and Rudolf Dassler split in 1948.’The two brothers did not speak until they passed away and that is unfortunate,’ Zeitz told reporters.’We are public companies and we focused very much on our own business but now the idea came to unite and play football together in the name of peace.’ The two companies, both based in the tiny Franconian town, were founded by the Dasslers in the late 1940s and have been associated with major moments in sport. – Nampa-AFP
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