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05:37Last update on: 12 Aug 2013
The Namibian
Mon 12 Aug 2013


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Inside La Mode
Leah Misika
Fashion reigns in this country and yet our fashion industry is dead. I fail to understand how we have killed such a lucrative industry in our society. As a people, Namibians are very stylish and therefore we have a craving for fashion, beauty, and all that comes with it. However, as much as our industry has grown, a real foundation for this industry is yet to be laid.
I have been disappointed to find that we have a long way to go in terms of identifying talent and maintaining structure. A successful fashion industry is composed of many things, but good fashion designers are a must.
In fact, they are the reason for building the industry in the first place. It’s a vast industry so we can’t all be designers. The problem is that fashion designers are held in such high regard that everyone wants to be one.
Everyone is a designer nowadays, but how can you call yourself a designer and be proud of it when you don’t know a thing about what it actually means to be a designer?
Having a fashion line does not make you a designer, it makes you a business woman or man. If you sew, you are a seamstress, if you make clothes from sold patterns, you are a tailor, but to be a designer; you have to visualise, translate, and actualise an idea.
You have to make imagination real. If you call yourself a designer and you cannot do that please find yourself a new occupation. We can no longer tolerate ‘wannabees’ in an industry we are trying to grow. I believe the confusion lies in the notion that if you can make a garment then you can be classified as a designer. The mere fact that you painted something doesn’t make you an artist.
Now how can you expect to build a lucrative fashion industry when it is composed of self proclaimed fashion designers and inexperienced fashion professionals?
I’ve been back from studying abroad for over a year and have attended countless fashion shows, and boy do we love our fashion shows. I am disappointed to say that I was unimpressed every single time.
I have only encountered one Namibian designer, Nikola Conradie, whose design process I am not aware of, but just by attending her shows I can see the concepts, the woman she designs for, and a seamless flow in her collections. I do however have to comment on the finishing of garments with respect to all garments showcased. We as the audience can see all the unfinished seams, undone hems and pining of garments that goes on. And how do we all forget to teach our tailors and seamstresses the cardinal rule of ironing after every seam?
Yes, EVERY SEAM.
Every designer knows that if there was no ironing throughout the sewing process then don’t bother trying to iron or steam at the end. It won’t work, and your sloppy seams will show on the runway.
Designers complain all the time that people are not ready to pay the price for designer goods and why would they? No one wants to waste money on unfinished goods that don’t fit well.
With all that said; a little light can be shed on the matter; what we need to grow this industry is here. We just need to filter out all the rotten fruit and create standards that will separate the real designers from those that aspire to be. If you can show me good designers, I can show you an industry about to boom.
Leah Misika is a fashionista who is passionate about trends, tones and tendencies.
In fact, they are the reason for building the industry in the first place. It’s a vast industry so we can’t all be designers. The problem is that fashion designers are held in such high regard that everyone wants to be one.
Everyone is a designer nowadays, but how can you call yourself a designer and be proud of it when you don’t know a thing about what it actually means to be a designer?
Having a fashion line does not make you a designer, it makes you a business woman or man. If you sew, you are a seamstress, if you make clothes from sold patterns, you are a tailor, but to be a designer; you have to visualise, translate, and actualise an idea.
You have to make imagination real. If you call yourself a designer and you cannot do that please find yourself a new occupation. We can no longer tolerate ‘wannabees’ in an industry we are trying to grow. I believe the confusion lies in the notion that if you can make a garment then you can be classified as a designer. The mere fact that you painted something doesn’t make you an artist.
Now how can you expect to build a lucrative fashion industry when it is composed of self proclaimed fashion designers and inexperienced fashion professionals?
I’ve been back from studying abroad for over a year and have attended countless fashion shows, and boy do we love our fashion shows. I am disappointed to say that I was unimpressed every single time.
I have only encountered one Namibian designer, Nikola Conradie, whose design process I am not aware of, but just by attending her shows I can see the concepts, the woman she designs for, and a seamless flow in her collections. I do however have to comment on the finishing of garments with respect to all garments showcased. We as the audience can see all the unfinished seams, undone hems and pining of garments that goes on. And how do we all forget to teach our tailors and seamstresses the cardinal rule of ironing after every seam?
Yes, EVERY SEAM.
Every designer knows that if there was no ironing throughout the sewing process then don’t bother trying to iron or steam at the end. It won’t work, and your sloppy seams will show on the runway.
Designers complain all the time that people are not ready to pay the price for designer goods and why would they? No one wants to waste money on unfinished goods that don’t fit well.
With all that said; a little light can be shed on the matter; what we need to grow this industry is here. We just need to filter out all the rotten fruit and create standards that will separate the real designers from those that aspire to be. If you can show me good designers, I can show you an industry about to boom.
Leah Misika is a fashionista who is passionate about trends, tones and tendencies.
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