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03:13Last update on: 12 Aug 2013
The Namibian
Mon 12 Aug 2013
SMS Of The Day * MINISTRY of Gender and Child Welfare, TEARS are rolling down as I write this SMS. The killing of women in Namibia is now like reciting a poem. Are we really getting the protection we deserve while women not being treated as part of this c Food For Thought * SO the Zimbabwe elections were free and peaceful and not free and fair? Bouquets And Brickbats * NURSES at Katutura Hospital must stop wearing those big plastic sandals at work because they are not the official working shoes. We want to see you looking smart and beautiful with your full uniform. SMS Of The Day * THIS nation is in dire need of a massive conference on housing. When we experienced a crisis in the education sector a crisis-control brain-storming conference was organised which resulted in the best deal ever for the Namibian child, nam Food For Thought * BOURGEOISIE has become a daily occupation if not the order of the day of the upper-echelons, President Hifikepunye Pohamba we urge you to revisit this unpatriotic geocentricism among your staff and the well-connected, for everybody to r Bouquets And Brickbats * COMMISSIONER of Prisons, can you please explain the strategies you use to appoint officers to certain positions? It is my observation that you are being fed with wrong information then you just promote individuals without making p SMS Of The Day * I THINK Paulus ‘The Rock’ Ambunda lost his belt because of this promoter and trainer. How can a world champion still be training at the Katutura Youth Complex where there is not enough equipment. I think they must follow the example of Ha Food For Thought * NAMIBIA Dairies are unable to match low prices of imported milk and this ultimately means the consumer will have to pay more for local milk. Look at the prices of the local chicken. All these profits are going in the pockets of a few in Bouquets And Brickbats * I AM pleased to hear that Cabinet has responded positively to the proposal of Namibia Dairies to support the industry. The restrictions which support the industry by reducing competition to ensure the survival of the industry is a SMS Of The Day * CEO’s golden handshakes. Somewhere on our statute books there must be a provision that if a board of directors suspends/dismisses a CEO without due regard to legal provision (substantive/procedural law) such board must carry the costs for Food For Thought * JACKY Asheeke was so right with her last column- why are the fathers of the dead children not being prosecuted? (Reference to the children who died in shack fires last week) Our justice system still protects men over women. In this cont Bouquets And Brickbats * ALEXACTUS Kaure, your column in Friday’s newspaper opened my eyes. One hardly finds impartial case study analysers in Namibia. Let’s not destroy the Polytechnic’s strong foundation (Tjivikua) as yet. At least wait until the transf
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OPINIONS - COLUMNS | 2013-08-09
Sheefeni Nikodemus
Sport Perspective: Promote yourselves
Sheefeni Nikodemus
EVERY season, our football administrators harp on about the need to improve the image of the local game. They castigate the media for pointing out flaws in their modus operandi and ‘not doing enough to promote local football’, yet they do little else to endear their product to the Namibian public.
While the leading football clubs embark on epic revenue generating pre-season promotional tours the world over; we fire coaches for trying to generate a little publicity for the team.
It is almost impossible to promote football in this country, given the iron-cast veil of secrecy surrounding the clubs. No wonder the average Namibia Premier League match struggles to attract more than 100 spectators to the stadium.
Most clubs allegedly have marketing and publicity departments and yet they continuously fail to provide anything remotely attractive to a football fan, despite boasting multiple qualifications in the said fields acquired from attending the multitude of NFA-run Fifa courses. Our club administrators know more about Cristiano Ronaldo’s sister Katia Aveiro signing a record deal with Lady Gaga and J-Lo’s producers for her debut album than what’s happening at their own clubs.
Many of them wait with bated breath for the start of the major football leagues and religiously follow daily updates of their favourite international side’s transfer activity, while they starve local football lovers of the same privilege.
Why is it taboo for local clubs to disclose their plans? Do you realise that the masses are hungry for any bit of information that involves their team of choice? The same way you unreservedly support Liverpool, Real Madrid or Bayern Munich, is the same way your compatriot adores Civics, United Stars or African Stars.
The off-season is when the clubs should be working tirelessly to increase their supporters base for the campaign ahead. Instead, they will wait until a few days before their club’s first league match of the season to complain about how their upcoming fixture is not receiving sufficient media coverage.
Unfortunately, the media owes you no favours. Kindly note that what is deemed pertinent or newsworthy will naturally be publicised. You cannot sit idle and expect someone else to do your job for you.
The kick off date (21 September) for the NPL 2013/14 season is still well over a month away so please start making noise for your respective clubs already. Visit schools, shopping malls, prisons, hospitals or print stickers, blow up branded balloons and hold a street parade. Do whatever is necessary to make your club audible and visible.
It is almost impossible to promote football in this country, given the iron-cast veil of secrecy surrounding the clubs. No wonder the average Namibia Premier League match struggles to attract more than 100 spectators to the stadium.
Most clubs allegedly have marketing and publicity departments and yet they continuously fail to provide anything remotely attractive to a football fan, despite boasting multiple qualifications in the said fields acquired from attending the multitude of NFA-run Fifa courses. Our club administrators know more about Cristiano Ronaldo’s sister Katia Aveiro signing a record deal with Lady Gaga and J-Lo’s producers for her debut album than what’s happening at their own clubs.
Many of them wait with bated breath for the start of the major football leagues and religiously follow daily updates of their favourite international side’s transfer activity, while they starve local football lovers of the same privilege.
Why is it taboo for local clubs to disclose their plans? Do you realise that the masses are hungry for any bit of information that involves their team of choice? The same way you unreservedly support Liverpool, Real Madrid or Bayern Munich, is the same way your compatriot adores Civics, United Stars or African Stars.
The off-season is when the clubs should be working tirelessly to increase their supporters base for the campaign ahead. Instead, they will wait until a few days before their club’s first league match of the season to complain about how their upcoming fixture is not receiving sufficient media coverage.
Unfortunately, the media owes you no favours. Kindly note that what is deemed pertinent or newsworthy will naturally be publicised. You cannot sit idle and expect someone else to do your job for you.
The kick off date (21 September) for the NPL 2013/14 season is still well over a month away so please start making noise for your respective clubs already. Visit schools, shopping malls, prisons, hospitals or print stickers, blow up branded balloons and hold a street parade. Do whatever is necessary to make your club audible and visible.
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