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05:39Last update on: 12 Aug 2013
The Namibian
Mon 12 Aug 2013
SMS Of The Day * MINISTRY of Gender and Child Welfare, TEARS are rolling down as I write this SMS. The killing of women in Namibia is now like reciting a poem. Are we really getting the protection we deserve while women not being treated as part of this c Food For Thought * SO the Zimbabwe elections were free and peaceful and not free and fair? Bouquets And Brickbats * NURSES at Katutura Hospital must stop wearing those big plastic sandals at work because they are not the official working shoes. We want to see you looking smart and beautiful with your full uniform. SMS Of The Day * THIS nation is in dire need of a massive conference on housing. When we experienced a crisis in the education sector a crisis-control brain-storming conference was organised which resulted in the best deal ever for the Namibian child, nam Food For Thought * BOURGEOISIE has become a daily occupation if not the order of the day of the upper-echelons, President Hifikepunye Pohamba we urge you to revisit this unpatriotic geocentricism among your staff and the well-connected, for everybody to r Bouquets And Brickbats * COMMISSIONER of Prisons, can you please explain the strategies you use to appoint officers to certain positions? It is my observation that you are being fed with wrong information then you just promote individuals without making p SMS Of The Day * I THINK Paulus ‘The Rock’ Ambunda lost his belt because of this promoter and trainer. How can a world champion still be training at the Katutura Youth Complex where there is not enough equipment. I think they must follow the example of Ha Food For Thought * NAMIBIA Dairies are unable to match low prices of imported milk and this ultimately means the consumer will have to pay more for local milk. Look at the prices of the local chicken. All these profits are going in the pockets of a few in Bouquets And Brickbats * I AM pleased to hear that Cabinet has responded positively to the proposal of Namibia Dairies to support the industry. The restrictions which support the industry by reducing competition to ensure the survival of the industry is a SMS Of The Day * CEO’s golden handshakes. Somewhere on our statute books there must be a provision that if a board of directors suspends/dismisses a CEO without due regard to legal provision (substantive/procedural law) such board must carry the costs for Food For Thought * JACKY Asheeke was so right with her last column- why are the fathers of the dead children not being prosecuted? (Reference to the children who died in shack fires last week) Our justice system still protects men over women. In this cont Bouquets And Brickbats * ALEXACTUS Kaure, your column in Friday’s newspaper opened my eyes. One hardly finds impartial case study analysers in Namibia. Let’s not destroy the Polytechnic’s strong foundation (Tjivikua) as yet. At least wait until the transf
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| 2013-07-26
Forget Milan! Nigerian boutiques creating Lagos Fashion Hub
Temple muse
Shoppers ready to spend lavishly on clothes by elite designers sipped champagne in a discreetly located store that only those in-the-know know exists.
Perhaps it’s not an unusual scene in Manhattan or Milan, but in Lagos, sub-Saharan Africa’s largest city, shops like Temple Muse are a novelty. A growing number of boutique owners and fashion designers however are working to change that.
Most of Nigeria’s roughly 160 million people live in extreme poverty, but the upper class number among the wealthiest in Africa, including those who have profited from the continent’s largest oil industry. Nigerians’ sense of style is also well-known, and the country boasts several fashion designers who have made their mark internationally. Just ask Michelle Obama, who wore a blouse by Nigeria’s Maki Oh on a recent trip to South Africa. Or take the Wadhwani brothers, who are Indian but were raised in Lagos. They saw there was a gap in the city’s luxury market. The brothers opened a store that aims to serve Nigeria’s ultra-high-end shoppers who typically hop on planes to Europe when their wardrobes need an upgrade. “I found a niche in the market,” said Avinash Wadhwani, co-owner of Temple Muse boutique in the posh Victoria Island neighbourhood of Lagos.
He previously worked as a buyer for the London department store Selfridges, learning first-hand the appeal of Europe’s top fashion lines. But he insisted Nigeria’s rich are also seeking a local look.
Some Nigerians “travel by plane every other week and shop in the best boutiques around the globe, but they still have that sense of pride and everyone wants something from (their) own heritage,” he said.
Temple Muse, which opened five years ago, is protected from the hectic mega-city outside by a thick metal door and is equipped with a champagne bar and a cafe. Some garments come with pricetags of US$3,000 (2,300 euros), and there are fashion mavens ready to snap up several of them.
Odun Ogunbiyi, a customer who claimed plenty of foreign shopping experience, told AFP the outfits she buys in Nigeria are admired wherever she goes. “I travel a lot. I go to Miami, I go to London to visit friends and family and they ask me ‘where did you get that from?’,” said Ogunbiyi, a TV host. When she tells people the outfit is Nigerian, they say they “can’t believe it,” she said.
“It’s gotten to the point where we are on standard with international brands, which is great!”
Wadhwani agreed that Nigerian designers are becoming increasingly respected abroad. The US First Lady’s recent appearance in a Maki Oh blouse was seen as evidence of growing exposure for Nigerian designers. But Wadhwani knows that his local clients also want to wear premium European names, so he stocks the embroidered dresses of Nigerian designer Lanre Da Silva Ajayi alongside Givenchy and Italy’s Emilio Pucci.
Tope Edu is another fashion seller hoping that wealthy Nigerians will shop more in Lagos. She manages the Ermenegildo Zegna store on Victoria Island, the Italian line’s first and only outlet in sub-Saharan Africa, which opened in April. But in a reminder of the perils of doing business in Nigeria, Edu said it took seven years to get the luxury franchise opened. Zegna first needed to be sure that there was a consumer base to support the store but faced a lack of reliable consumer data.
A series of made-to-measure Zegna events were successful, giving confidence that a full-time ready-to-wear store could survive.
Company chief executive Gildo Zegna also had faith in the buying power of Africa’s super-rich.
He told the Financial Times that customers from the continent on average spent 50% more in Zegna’s stores than buyers from other regions. The next challenge was the venue and ensuring, as Edu explained, that the Lagos “Zegna store looked exactly like a Zegna store elsewhere in the world.” It’s a very difficult process,” she conceded, citing Nigeria’s nightmarish bureaucracy.
The stand-alone shop is on a street lined with office buildings which hardly offers the majestic surroundings of Paris’s Champs-Elysees but inside business appears to be thriving. She debunked the notion that Nigeria’s elite are committed to exclusively shopping abroad. “Once (they) know it’s available, I think that same customer will purchase from here,” she said.
’Zara with an African accent’ Like Zegna, Folake Folarin-Cocker has growing faith in the Nigerian and wider African market.
Her Tiffany Amber line, launched in 1998 and Nigeria’s first ready-to-wear brand, has four standalone stores in the country. Her designs are also sold in Ghana and South Africa, and will soon be available in oil-rich Angola.
An H&M or “Zara with an African accent,” she explained, referring to popular European clothes shops. Like the owners and shoppers at Temple Muse, Folarin-Cocker takes pride in the growing respect and exposure being given to Nigerian designers and said that talent in the fashion industry can help change perceptions of the continent.
“Fashion is one of the ways we are going to be able to rebrand Africa,” she said. “It’s not ‘We Are The World, We Are the Children’ anymore.”
– Nampa
Most of Nigeria’s roughly 160 million people live in extreme poverty, but the upper class number among the wealthiest in Africa, including those who have profited from the continent’s largest oil industry. Nigerians’ sense of style is also well-known, and the country boasts several fashion designers who have made their mark internationally. Just ask Michelle Obama, who wore a blouse by Nigeria’s Maki Oh on a recent trip to South Africa. Or take the Wadhwani brothers, who are Indian but were raised in Lagos. They saw there was a gap in the city’s luxury market. The brothers opened a store that aims to serve Nigeria’s ultra-high-end shoppers who typically hop on planes to Europe when their wardrobes need an upgrade. “I found a niche in the market,” said Avinash Wadhwani, co-owner of Temple Muse boutique in the posh Victoria Island neighbourhood of Lagos.
He previously worked as a buyer for the London department store Selfridges, learning first-hand the appeal of Europe’s top fashion lines. But he insisted Nigeria’s rich are also seeking a local look.
Some Nigerians “travel by plane every other week and shop in the best boutiques around the globe, but they still have that sense of pride and everyone wants something from (their) own heritage,” he said.
Temple Muse, which opened five years ago, is protected from the hectic mega-city outside by a thick metal door and is equipped with a champagne bar and a cafe. Some garments come with pricetags of US$3,000 (2,300 euros), and there are fashion mavens ready to snap up several of them.
Odun Ogunbiyi, a customer who claimed plenty of foreign shopping experience, told AFP the outfits she buys in Nigeria are admired wherever she goes. “I travel a lot. I go to Miami, I go to London to visit friends and family and they ask me ‘where did you get that from?’,” said Ogunbiyi, a TV host. When she tells people the outfit is Nigerian, they say they “can’t believe it,” she said.
“It’s gotten to the point where we are on standard with international brands, which is great!”
Wadhwani agreed that Nigerian designers are becoming increasingly respected abroad. The US First Lady’s recent appearance in a Maki Oh blouse was seen as evidence of growing exposure for Nigerian designers. But Wadhwani knows that his local clients also want to wear premium European names, so he stocks the embroidered dresses of Nigerian designer Lanre Da Silva Ajayi alongside Givenchy and Italy’s Emilio Pucci.
Tope Edu is another fashion seller hoping that wealthy Nigerians will shop more in Lagos. She manages the Ermenegildo Zegna store on Victoria Island, the Italian line’s first and only outlet in sub-Saharan Africa, which opened in April. But in a reminder of the perils of doing business in Nigeria, Edu said it took seven years to get the luxury franchise opened. Zegna first needed to be sure that there was a consumer base to support the store but faced a lack of reliable consumer data.
A series of made-to-measure Zegna events were successful, giving confidence that a full-time ready-to-wear store could survive.
Company chief executive Gildo Zegna also had faith in the buying power of Africa’s super-rich.
He told the Financial Times that customers from the continent on average spent 50% more in Zegna’s stores than buyers from other regions. The next challenge was the venue and ensuring, as Edu explained, that the Lagos “Zegna store looked exactly like a Zegna store elsewhere in the world.” It’s a very difficult process,” she conceded, citing Nigeria’s nightmarish bureaucracy.
The stand-alone shop is on a street lined with office buildings which hardly offers the majestic surroundings of Paris’s Champs-Elysees but inside business appears to be thriving. She debunked the notion that Nigeria’s elite are committed to exclusively shopping abroad. “Once (they) know it’s available, I think that same customer will purchase from here,” she said.
’Zara with an African accent’ Like Zegna, Folake Folarin-Cocker has growing faith in the Nigerian and wider African market.
Her Tiffany Amber line, launched in 1998 and Nigeria’s first ready-to-wear brand, has four standalone stores in the country. Her designs are also sold in Ghana and South Africa, and will soon be available in oil-rich Angola.
An H&M or “Zara with an African accent,” she explained, referring to popular European clothes shops. Like the owners and shoppers at Temple Muse, Folarin-Cocker takes pride in the growing respect and exposure being given to Nigerian designers and said that talent in the fashion industry can help change perceptions of the continent.
“Fashion is one of the ways we are going to be able to rebrand Africa,” she said. “It’s not ‘We Are The World, We Are the Children’ anymore.”
– Nampa
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