28.01.2005

Continuity In Change

By: Political Perspective

I MUST say that 'political speak' is sometimes totally confounding, and Information Minister Nangolo Mbumba's 'continuity in change' speech at the NBC this week still has me puzzled.

Of course, there is a distinct advantage in obscure speech

sometimes, because it is hellishly difficult to interpret and/or

report on, and this may account for the fact that there appear to

be different journalistic 'takes' in the local media on what he had

to say.

WHILE it is not Mbumba's fault that he is heading a Ministry

that doesn't deserve to be in existence for it serves no good

purpose (and I'm sure his creative talents could be put to better

use elsewhere), it nevertheless presents the Minister with a

dilemma each time he has to make some form of public address.

 

Loosely translated, it seems as though the purpose of this

Ministry is to tell the media what to do, and so Mbumba must truly

grapple with ideas when it comes to official pronouncements.

 

But he dealt with it all fairly gracefully this week: a bit of

the carrot (congratulating the media on giving up holiday time to

cover the tsunami catastrophe); a bit of stick, (reminders again on

the need for objectivity and sticking to the facts) and a bit more

of the usual 'be nice to Africa in your reporting' which

politicians generally tout in an attempt to remind journalists that

patriotism begins at home, and you shouldn't attack them too much

when they mess up because it gives our continent a bad name.

 

So I shouldn't really single out Mbumba for doing something

which is common speech fare among Africa's politicians at this

point in time.

 

Anyhow, to get back to the subject of what one says as

Information Minister, it is truly a difficult task.

 

There you have a whole phalanx of state-owned media, which are

mainly 'self-governing' in the sense that they have their own

boards and bosses, and it is only really State House which they

have to worry about overruling them.

 

Their respective budgets must be the real nightmare, and the

reason why being given this portfolio means you've been relegated

to the political sidelines.

 

But I know that Mbumba really tried to do justice to his title,

and a little bird has it that he even took the unprecedented (yes,

and even brave) step, early last year, of submitting a memo to

Cabinet in an attempt to get the advertising/purchase ban on The

Namibian set aside prior to the Presidential and national

elections, but to no avail.

 

Our President, it is said, simply wasn't receptive to this

idea.

 

So how can one blame the incumbent for therefore making speeches

about 'continuity in change'? It is definitely safer than to try to

have a say on aspects of media, for example, and be brushed

aside.

 

The real Minister of Information, in any case, is currently

still in State House.

 

Mbumba said: "As a nation, we'll have the inauguration of a new

President and the appointment of new Cabinet members, so politics

will be continuity in change".

 

In other words, everything will go on exactly the same way it

did, but there'll be some new faces.

 

So what then is the point of new faces, if they're not going to

'change' the 'continuity'? Truly, if one thinks about this phrase

long enough, one would be a good candidate for a stint in

rehab.

 

But the Minister is a seasoned diplomat, and knew better than to

simply come down on the heads of the media.

 

Enough to please the State House incumbent, but not too much to

get the press up in arms.

 

His one criticism of the media though, namely that there are

people in this country who still can't tune in to the NBC, and

others who can't get hold of a newspaper in far-flung areas, needs

a rebuttal.

 

At least the latter part of his accusation.

 

Does he, or government for that matter, have any idea of the

costs incurred by print media to get relatively small numbers of

newspapers to all areas of this country?

 

Do they facilitate this in any way by means of adequate

transport infrastructure and/or special rates to make information

accessible to the people of this country?

 

The short answer is 'no', they do not.

 

And if the Minister would like to explore this further, we are

happy to meet with him on this and other related subjects.

 

And while we're at it, we'd be more than happy to talk to him

about his 'continuity in change' ideas as well.

 

Finally, my condolences to the Minister, because it is not an

enviable task he has on his hands, or lack thereof, should I

say.

 

It would be a good idea if the 'change' aspect of the

'continuity' theory meant that the incoming President would decide

to trash the Ministry of Information as an outdated concept, which

is a waste of both time and money, and give the good Minister a

portfolio which could do him justice and vice versa.

 

WHILE it is not Mbumba's fault that he is heading a Ministry that

doesn't deserve to be in existence for it serves no good purpose

(and I'm sure his creative talents could be put to better use

elsewhere), it nevertheless presents the Minister with a dilemma

each time he has to make some form of public address.Loosely

translated, it seems as though the purpose of this Ministry is to

tell the media what to do, and so Mbumba must truly grapple with

ideas when it comes to official pronouncements.But he dealt with it

all fairly gracefully this week: a bit of the carrot

(congratulating the media on giving up holiday time to cover the

tsunami catastrophe); a bit of stick, (reminders again on the need

for objectivity and sticking to the facts) and a bit more of the

usual 'be nice to Africa in your reporting' which politicians

generally tout in an attempt to remind journalists that patriotism

begins at home, and you shouldn't attack them too much when they

mess up because it gives our continent a bad name.So I shouldn't

really single out Mbumba for doing something which is common speech

fare among Africa's politicians at this point in time.Anyhow, to

get back to the subject of what one says as Information Minister,

it is truly a difficult task.There you have a whole phalanx of

state-owned media, which are mainly 'self-governing' in the sense

that they have their own boards and bosses, and it is only really

State House which they have to worry about overruling them.Their

respective budgets must be the real nightmare, and the reason why

being given this portfolio means you've been relegated to the

political sidelines.But I know that Mbumba really tried to do

justice to his title, and a little bird has it that he even took

the unprecedented (yes, and even brave) step, early last year, of

submitting a memo to Cabinet in an attempt to get the

advertising/purchase ban on The Namibian set aside prior to the

Presidential and national elections, but to no avail.Our President,

it is said, simply wasn't receptive to this idea.So how can one

blame the incumbent for therefore making speeches about 'continuity

in change'? It is definitely safer than to try to have a say on

aspects of media, for example, and be brushed aside.The real

Minister of Information, in any case, is currently still in State

House.Mbumba said: "As a nation, we'll have the inauguration of a

new President and the appointment of new Cabinet members, so

politics will be continuity in change".In other words, everything

will go on exactly the same way it did, but there'll be some new

faces.So what then is the point of new faces, if they're not going

to 'change' the 'continuity'? Truly, if one thinks about this

phrase long enough, one would be a good candidate for a stint in

rehab.But the Minister is a seasoned diplomat, and knew better than

to simply come down on the heads of the media.Enough to please the

State House incumbent, but not too much to get the press up in

arms.His one criticism of the media though, namely that there are

people in this country who still can't tune in to the NBC, and

others who can't get hold of a newspaper in far-flung areas, needs

a rebuttal.At least the latter part of his accusation.Does he, or

government for that matter, have any idea of the costs incurred by

print media to get relatively small numbers of newspapers to all

areas of this country? Do they facilitate this in any way by means

of adequate transport infrastructure and/or special rates to make

information accessible to the people of this country? The short

answer is 'no', they do not.And if the Minister would like to

explore this further, we are happy to meet with him on this and

other related subjects.And while we're at it, we'd be more than

happy to talk to him about his 'continuity in change' ideas as

well.Finally, my condolences to the Minister, because it is not an

enviable task he has on his hands, or lack thereof, should I say.It

would be a good idea if the 'change' aspect of the 'continuity'

theory meant that the incoming President would decide to trash the

Ministry of Information as an outdated concept, which is a waste of

both time and money, and give the good Minister a portfolio which

could do him justice and vice versa.